Importance

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Abstract

A database of call information may be generated based on called numbers. When a called number is received from a user, the present invention determines whether the called party associated with the called number is a business. If the called number is associated with a business, information about the call is stored. If the called number is not associated with a business, the information is not stored, so as to protect privacy. The present invention may determine not only that the called number is associated with a business, but also what type of business. The call information, or information about a plurality of such calls, may be shared with a third party. The third party may or may not be a competitor of the business that was called. Armed with the call information, the third party may generate advertising directed at the calling party in response to being informed about the call. For instance, a third party competitor may email the calling party an electronic coupon or a notice about a current or upcoming sale.

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First Claim