Integral criterion for model training and method of application to targeted marketing optimization
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United States of America Patent
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Oct 28, 2003
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app pub date -
Mar 15, 2000
filing date -
Mar 15, 1999
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Abstract
The present invention maximizes modeling results for targeted marketing within a specific working interval so that lift within the working interval is higher than that obtained using traditional modeling methods. It accomplishes this by explicitly solving for lift through sorting a target list by predicted output variable outcome, calculating the integral criterion of lift for a desired range by using known response and non-response data for the target list, iterating on a set of input parameters until overfitting occurs, and testing results against a validation set.
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