US Patent No: 6,654,725

Number of patents in Portfolio can not be more than 2000

System and method for providing customized advertising on the World Wide Web

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Abstract

A system and method for customized advertisement selection and delivery on the World Wide Web (WWW) upon the Internet. The advertising system has a database server which stores advertisements and their campaign information, and an advertisement server which generates electronic advertisements available to a client system. In the system, a customization process which customized the electronic advertisements to be delivered to each client system is performed. A user connects to a web site and is presented with an editorial page or a list of search results. The system inserts a customized advertisement into the page that matches the page content or search topic. No identifiable data is collected during the interaction with the user. Advertisers can specify display constraints for each advertisement. The system will adapt all unrestricted parameters in order to maximize the user's click-through probability.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
NEC CORPORATIONTOKYO17429

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Langheinrich, Marc Tokyo, JP 1 79
Nakamura, Atsuyoshi Tokyo, JP 3 117

Cited Art

Patent Info (Count) # Cites Year
 
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NIELSEN COMPANY (US), LLC, THE (1)
6,286,005 Method and apparatus for analyzing data and advertising optimization 231 1998
 
TELE-PUBLISHING, INC. (1)
5,893,111 Ad taking pagination information system 16 1997

Patent Citation Ranking

Forward Cites

Patent Info (Count) # Cites Year
 
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8,196,095 Mobile marketing application 0 2008
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8,255,478 Aggregation of reduced-sized images 0 2011
 
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7,565,630 Customization of search results for search queries received from third party sites 13 2004
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8,249,908 Targeted content request 0 2007
7,991,710 Intrusive feature classification model 0 2008
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MICROSOFT CORPORATION (5)
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8,065,386 Method of identifying and including related content in a requested web page 0 2007
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WIFIFEE, LLC (1)
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8,108,240 Business card and contact management system 0 2005
7,983,961 Methods and apparatus for marketing profiling while preserving user privacy 0 2006
8,401,902 Method for using computers to facilitate and control the creating of a plurality of functions 0 2007

Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
11.5 Year Payment $7400.00 $3700.00 $1850.00 May 25, 2015
Fee Large entity fee small entity fee micro entity fee
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00