Importance

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Abstract

An interactive search system for use primarily with a global computer network, e.g., the Internet, using geographic locations of advertising media to obtain a supply of product-related information for presentation to a user. A computing means may be used to access an implementing server containing a geo-coded database linking product and manufacturer information to geographic locations of advertising media relating to such product and manufacturer. Location data relating to a billboard or signage, whether located indoors or outdoors, can be entered into the computer through manual input of data relating to the city, state or zip code of the billboard. Alternatively, the location of the advertising media can be obtained by a location determination unit, such as a global positioning system (GPS) receiver. In a preferred embodiment, the computing means and location determination units are incorporated into a single device which accesses the implementing server though a two-way wireless communication link.

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First Claim