Delivering non-default items in association with search results
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United States of America Patent
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Mar 23, 2004
Issued Date -
N/A
app pub date -
Feb 12, 2003
filing date -
Feb 24, 2000
priority date (Note) -
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status (Latency Note)
Importance
Abstract
Techniques are provided for delivering search results pages to the users of a search engine, where one or more search result listings on the search results pages include items that are not included by default. The non-default items may take many forms, including but not limited to images, banners, controls, animations, and even Java applets. The non-default items may be designed to entice the search engine users to select the search result listing with which they are associated over possibly higher-ranked search result listings that contain only default items.
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