Method for targeted advertising on the web based on accumulated self-learning data, clustering users and semantic node graph techniques
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United States of America Patent
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Mar 30, 2004
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app pub date -
Mar 31, 1997
filing date -
Mar 31, 1997
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Abstract
A method for dynamically placing objects in slots on a web page in response to a current client request for the web page comprises the steps of classifying users into user groups based one or more user-characteristics, accumulating self-learning data based on user click behavior for each user group, matching the current client request with a corresponding user group and scheduling real-time selection of the slots for the objects on the web page based on the self-learning data of the corresponding user group.
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