Audience rating system for digital television and radio

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 6735775
SERIAL NO

09289758

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An audience rating system for digital television and radio, using identification codes in control streams of time-multiplexed digital transmissions. When a television set or radio, that is being monitored pursuant to the system, is turned on and tuned into a channel, and each time that the channel is changed, an identification code for each audio, video or auxiliary digital stream of the channel is extracted from the control stream, and recorded along with the time. In the first preferred embodiment, the multiplexed digital transmission is received separately by the television set or radio (or an attached IRD) and a meter connected to it. In the second preferred embodiment, the meter does not receive the multiplexed digital transmission separately, but has access to elementary streams extracted from the transmission by an IRD, and extracts identification codes for the channels being received from their elementary streams.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Massetti, Enrico Emilio 2432 Treemont Way, Dunedin, FL 34698 2 182

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