Full service research bureau and test center method and apparatus
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United States of America Patent
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May 25, 2004
Grant Date -
N/A
app pub date -
Mar 26, 1999
filing date -
Nov 2, 1998
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A centralized full-service research bureau and test center method and apparatus is provided, which assists a customer, typically a Web product manager, in designing a usability test for typical tasks faced by a visitor to the customer's site. The centralized full-service research bureau and test center method and apparatus provides proprietary software to administer the usability test to a pre-qualified pool of testers meeting desired demographic constraints. The usability test measures not only the visitor's success in achieving objectives, but also prompts a tester for context-specific feedback ranging from aesthetics to behavior. Statistics are aggregated across the testing population and presented not just as data, but with recommended actions backed up by analysis.
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Cited Art Landscape
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