Importance

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Abstract

A system and method for determining a current location by the visual identification of retail signage and other readily recognizable landmarks comprising a service center having one or more service agents, a plurality of inbound communication channels allowing the service center to receive a communication from a lost traveler or a traveler unfamiliar with the particular locale, a switch platform in the service center directing the communication received from the traveler to one of the one or more service agents. The lost traveler identifies for the service agent one or more of landmarks the traveler sees proximate to the traveler's current location. A database is maintained which includes a plurality of records corresponding to the geographic location information for a plurality of landmarks in a given region. A host computer executes a search of the database for the one or more landmarks visually identified by the traveler. The host computer attempts to determine the current geographic location from a search of the database. If successful, the service provider provides to the traveler an indication of the traveler's current location.

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First Claim