System and method for providing measurement of tracking events with radio broadcast materials via the internet
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United States of America Patent
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Jun 8, 2004
Grant Date -
Dec 12, 2002
app pub date -
Jan 7, 2002
filing date -
Oct 13, 1998
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
A broadcast material delivery architecture provides coordinated inclusion of supplemental materials with delivered broadcast material. A broadcaster broadcasts the broadcast materials to a plurality of users, the broadcast material being divided into a plurality of segments. Also broadcast is program data associated with the plurality of segments. A user terminal receives the broadcast material from the broadcaster and retrieving supplemental materials related to said plurality of segments of said broadcast material. To retrieve the supplemental materials, the program data are provided to a data server, which provides parameters for the supplemental materials to the user terminal. The user terminal uses the parameters to retrieve supplemental materials from one or more databases. The user terminal plays the supplemental materials in conjunction with the broadcast material.
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