High volume targeting of advertisements to user of online service
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Jun 29, 2004
Grant Date -
N/A
app pub date -
Apr 7, 2000
filing date -
Apr 7, 2000
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Disclosed is an ad server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably stores a targeted activity list of activity identifiers and associated advertisements in memory, preferably in cache memory. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device causes one or more advertisements to be played.
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