Predicting content choices by searching a profile database

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United States of America Patent

PATENT NO 6757691
SERIAL NO

09436703

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Managing a user's content choices includes predicting one or more content choices that are likely to be of interest to a user based on a degree of matching between a psychographic profile for the user and available content. The predicted content choices are then presented to the user.

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Patent Owner(s)

Patent OwnerAddress
OATH INC770 BROADWAY NEW YORK NY 10003

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Escobar, George D Purcellville, VA 10 835
Welsh, Patrick Silver Spring, MD 1 230

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