Meaning-based advertising and document relevance determination

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United States of America Patent

PATENT NO 6816857
SERIAL NO

09493701

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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The present invention is directed to a system in which a semantic space is searched in order to determine the semantic distance between two locations. A further aspect of the present invention provides a system in which a portion of semantic space is purchased and associated with a target data set element which is returned in response to a search input. The semantic space is created by a lexicon of concepts and relations between concepts. An input is associated with a location in the semantic space. Similarly, each data element in the target data set being searched is associated with a location in the semantic space. Searching is accomplished by determining a semantic distance between the first and second location in semantic space, wherein this distance represents their closeness in meaning and where the cost for retrieval of target data elements is based on this distance.

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Patent Owner(s)

Patent OwnerAddress
GOOGLE LLC1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CA 94043

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Elbaz, Gilad Israel Los Angeles, CA 23 1259
Weissman, Adam J Los Angeles, CA 16 1043

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