Presentation of web page content based upon computer video resolutions

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United States of America Patent

PATENT NO 6829646
SERIAL NO

09417405

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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An architecture for customizing the amount of web page banner advertising content presented to a user. When a user accesses a server node (102) disposed on a network (104), the user computer (100) provides video resolution information to the server node (102). The server node (102) transmits a web page to the user node (100) which corresponds to the video resolution information of the user node (100). The web page increases the amount of banner advertising presented to the user based upon the user video resolution information provided by the user node (100). The amount of banner advertising is increased by either increasing banner object size or providing more banner advertisements.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
RPX CORPORATIONFOUR EMBARCADERO SUITE 4000 SAN FRANCISCO CA 94111

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Mathews, David Kent Carrollton, TX 54 2506
Philyaw, Jeffry Jovan Dallas, TX 123 6011

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