Performance measurement method for public relations, advertising and sales events
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United States of America Patent
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Jan 4, 2005
Grant Date -
N/A
app pub date -
Jun 28, 2000
filing date -
Jun 28, 2000
priority date (Note) -
Expired
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Abstract
The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means consolidating in an easily accessed format, information that has relevance to the marketing process of a particular brand or product and the performance measurement of a plurality of public relations events.
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