Method of advertising on line during a communication link idle time
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United States of America Patent
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May 10, 2005
Grant Date -
N/A
app pub date -
Apr 16, 1997
filing date -
Apr 16, 1997
priority date (Note) -
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status (Latency Note)
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Abstract
Method of advertising on-line during, for example, a world wide web session is provided by downloading full page advertisements from a predetermined site (e.g., remote server) to a user's computer during a communication link idle time. The downloaded advertising data are stored and then displayed when the user makes a request to retrieve new data, for example, a hyperlink request to a selected remote server. The advertisement remains displayed while the connection to the selected remote server is made and at least until a portion of new content data is transmitted to the user terminal.
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