Dynamic marketing based on client computer configurations

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 6895387
SERIAL NO

09596890

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A system and method for dynamically marketing products and/or services to an end user of a device over a network based on a stored configuration profile of the client device are disclosed. The method generally comprises identifying at least one advertisement campaign according to a rules engine, applying the rules of the rules engine to the end user device profile, generating an advertisement campaign request containing a listing of at least one of the identified advertisement campaigns, transmitting the advertisement campaign request to an advertisement server over a network, receiving a dynamic advertisement application from the advertisement server, and executing the dynamic advertisement application for presenting the at least one advertisement campaign to the end user of the device.

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Patent Owner(s)

  • MCAFEE, INC.;MCAFEE.COM, INC.

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Balasubramaniam, Chandrasekar Sunnyvale, CA 18 1127
Katchapalayam, Babu Santa Clara, CA 37 2972
Lingarkar, Ravi Sunnyvale, CA 6 630
Revashetti, Siddaraya B Santa Clara, CA 10 433
Roberts, M Beauchamp Foster City, CA 1 95

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