Bionet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators
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United States of America Patent
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Jun 7, 2005
Issued Date -
N/A
app pub date -
Oct 19, 2000
filing date -
Oct 19, 2000
priority date (Note) -
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Abstract
A BioNet method, system and personalized web content manager responsive to browser viewers' psychological preferences, behavioral responses and physiological stress indicators for an advertising measurement and recommendation system that correlates the physiologic parameter responses to impressions of (World Wide Web and multimedia Web television) advertisements with post-impression transactional activity, clickthroughs and sales, to measure the effectiveness of the advertisements and recommend preferred media choices and media themes to media providers. The client connection with a PC browser viewer communicates via IP packets to a server. A physiologic monitor is connected to the PC by hardware means selected from the choices bi-directional parallel port, universal serial bus, serial port, firewire, infrared port, and wireless, which communicates physiologic information via Internet Protocol to a server.
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