Method and apparatus for evaluating vistors to a web server
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United States of America Patent
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Aug 2, 2005
Issued Date -
N/A
app pub date -
Jan 29, 1999
filing date -
Jan 29, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Different web pages on a web server are associated with different qualification profiles, each of which is assigned a value by the web-site proprietor. Traffic data hits at the web-site are analyzed to determine which web pages the visitor viewed on the web server. Each qualifying visitor is thereafter associated with a qualification profile and a corresponding value. In another aspect of the invention, visitors arriving as a result of an advertisement on a remote web-site are tracked. The web-site proprietor is consequently able to determine a return on advertising investment based on the value of visitors brought to the site by the tracked advertisement.
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Cited Art Landscape
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