Methods and systems for dynamically serving in-stream advertisements
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United States of America Patent
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Sep 27, 2005
Grant Date -
Jun 6, 2002
app pub date -
Sep 18, 2001
filing date -
Sep 19, 2000
priority date (Note) -
In Force
status (Latency Note)
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Abstract
Computer-based methods and systems for dynamically inserting advertising content into a radio broadcast are provided. Example embodiments provide a Streaming Content System that comprises one or more media servers, an ad content repository, a broadcast throughput channel, an enhanced media encoder interface, and an ad server interface. These components cooperated to request ads that are targeted according to passed personalization data. The ads are inserted dynamically into a stream of audio or video content upon detection of an ad event. To control playback delays, the ads are preferably buffered ahead of their need.
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