Building predictive models within interactive business analysis processes

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United States of America Patent

PATENT NO 6954758
SERIAL NO

09608496

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Abstract

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A Customer Relationship Management (CRM) system that dynamically builds predictive models. The system is used by business users who are unfamiliar with the art of data mining. A model-building mechanism in a data mining subsystem is presented with a training segment consisting of records with appropriate input attributes and an output attribute to be predicted; the model-building mechanism builds a model in the form of a business measure that can subsequently be applied to make predictions against other like segments.

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Patent Owner(s)

Patent OwnerAddress
TERADATA US INC17095 VIA DEL CAMPO SAN DIEGO CA 92127

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
O'Flaherty, Kenneth W La Jolla, CA 10 2865

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