Method and system for tracking network use

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United States of America Patent

PATENT NO 6983478
SERIAL NO

09496825

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Abstract

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An interactive media delivery system enables interactive media programming to a multimedia device and also tracks a subscriber's use of the multimedia device. For example, the device tracks events, such as a change in programming, a change in channel selection, and/or the subscriber's interaction with a particular interactive services application. Each event may be stored as an event record in a database, and one or more of the event records may be merged with content data to form event timelines of programming or other activity to the multimedia device over a selected time period. Further, timelines may be analyzed to generate ratings and other information about programming and may also be correlated with demographics data for marketing analysis.

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Patent Owner(s)

Patent OwnerAddress
ALPHONSO INC735 INDUSTRIAL ROAD SUITE 220 SAN CARLOS CA 94070

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Batten, John Christopher San Jose, CA 2 885
Danner, III Fred Thomas Colo. SP., CO 7 1751
Grauch, Edward Rowland Atlanta, GA 3 909
Stefanik, John R Atlanta, GA 38 3632
Swix, Scott R Duluth, GA 64 5865

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