Methods and systems for defining targeted marketing campaigns using embedded models and historical data
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United States of America Patent
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Feb 21, 2006
Grant Date -
N/A
app pub date -
Dec 29, 1999
filing date -
Dec 29, 1999
priority date (Note) -
Expired
status (Latency Note)
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Abstract
Methods and systems for increasing the efficiency of marketing campaigns are disclosed. A targeting engine is used for analyzing data input and generating data output. The method includes the steps of using historical data to determine a target group based upon a plurality of embedded models and directing the marketing campaign towards the target groups flagged by the models.
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