Smart agent based on habit, statistical inference and psycho-demographic profiling

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United States of America Patent

PATENT NO 7003792
SERIAL NO

09449887

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Abstract

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A smart agent (SA) is provided which resides locally in a local client device and by iterative means integrates the habit, statistics and psycho-demographic information of a user to infer the user's preferences. The SA may also utilize the preferences to filter information delivered to the local device. The invention further discloses a means of collecting, combining, integrating and inferring information from the user to arrive at a psycho-demographic profile of the user, and a means of utilizing such psycho-demographic profile to select or filter information delivered to the user, thereby achieving targeting. The invention also discloses a means of classifying and identifying the information delivered so that it can be matched, filtered or selected.

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Patent Owner(s)

  • ROVI GUIDES, INC.

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Yuen, Henry C Pasadena, CA 151 13228

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