Methods and systems for creating models for marketing campaigns
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United States of America Patent
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Feb 28, 2006
Issued Date -
N/A
app pub date -
Dec 29, 1999
filing date -
Dec 29, 1999
priority date (Note) -
Expired
status (Latency Note)
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Abstract
Methods and systems for increasing efficiency of a marketing campaign are disclosed. The method uses a system including a database containing customer demographic data and includes the steps of building models of predicted customer profiles and generating scores for prospective customers in the database based on predicted customer profiles.
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