Importance

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Abstract

A digital advertising method in a cellular telephone having three types of advertisements. One is an N type for broadcasting advertisements from a central exchange to relay stations at specific times. Another is emergency notification as a warning message or image data from a local government and is transmitted to affected areas. In both cases, data is broadcast without a communication being established to a receiver. One to one type calls are an ordinary person to person call. The receiver selects categories and types of advertisements. The advertisement content includes advertising data, advertiser's inquiry telephone number, data, and web site address. The contents are stored in memory of the cellular telephone. The stored advertisements are replayed on a screen of the cellular telephone by pushing predetermined function keys. The contents may be downloaded from a web site, replayed the screen of the cellular telephone and on home audio/video devices.

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First Claim