System and method for identifying a retail customer's purchasing habits
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United States of America Patent
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Apr 18, 2006
Grant Date -
Aug 11, 2005
app pub date -
Sep 8, 2004
filing date -
Sep 8, 2003
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A system and method for targeting marketing messages at a point-of-sale consumer by collecting current transactional receipt data, such as the time of a retail transaction, the date of the transaction, the number of items purchased the transaction, and the total dollar value of a transaction. The data collected from the receipt is then applied to one or more algorithms to determine which marketing messages are most likely to be successful. A predetermined number of marketing messages found most likely to be successful are then printed on the customer receipt in order of priority of expected effectiveness. The system is designed to be used in connection with a point-of-sale terminal without the need for additional hardware, such as a second printer, or the need to access historical customer data.
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