Method and apparatus for generating website links

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7032168
SERIAL NO

09994368

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Abstract

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An application program interface (API), enables web development tools to interact directly with a hyperlink database subsystem. Tool developers use this API to design functionality that enables affiliates to log on to the hyperlink database system and generate merchant links. In response to requests from vendors' tools, the invention API uses the XML format to deliver requested hyperlink generation information. The requests are encrypted for users' privacy. The returned hyperlink generation information includes lists of merchants, lists of hyperlinks to the merchants web sites, the HTML code supporting the hyperlinks, and graphics for the links. Users implement hyperlinks by selecting among the choices returned in the response to the request and graphically placing (i.e., by drag and drop interaction) the resulting hyperlinks on subject web pages in a simple, error-free manner.

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Patent Owner(s)

Patent OwnerAddress
CONVERSANT LLC101 NORTH WACKER SUITE 2300 CHICAGO IL 60606

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Brezniak, Ellen Westborough, MA 1 77
Evans, Stephen Somerville, MA 35 3925
Gerace, Sam Westborough, MA 1 77
Gerace, Thomas A Roxbury, MA 15 4710
Jangro, Scott Bolton, MA 1 77
Krishnamoorthy, Padmanabhan Pittsburgh, PA 1 77
Melville, Raj Northboro, MA 1 77
Mihalik, John L Pittsburgh, PA 8 182
Palli, Craig Newton, MA 3 262

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