Search engine account monitoring
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United States of America Patent
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May 9, 2006
Grant Date -
Feb 6, 2003
app pub date -
Mar 28, 2002
filing date -
Aug 3, 2001
priority date (Note) -
In Force
status (Latency Note)
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Abstract
A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.
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