Importance

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Abstract

Messaging, such as promotional messaging, is delivered to users of digital audio media players, such as digital disc and tape players. Portable players are especially suited for practice of the invention. Players include a wireless receiver to receive messages and memory for storage of messages. Alternatively, player memory is preloaded with messages. A controller plays messages at reasonable times, e.g., at breaks between tracks of the audio disc or tape being played. Advertising or promotional messages are broadcast to capable digital audio players via wireless transmission and stored in memory. The player reads control information on the disc and stores it in memory. The control information is used to play messages from memory. An effective promotion method is enabled through the invention and use of a player capable of message reception, storage and play in accordance with the invention.

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First Claim