Rules-based identification of items represented on web pages

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7085736
APP PUB NO 20020143659A1
SERIAL NO

09794952

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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The Document Object Model (DOM) of a sampled web page is used to create a rule that extracts item-related data from web pages having a similar DOM structure to the sampled web page. In response to a user request for such a web page, the rule is retrieved from a data server based on the page's URL, and is applied to the DOM of the web page to extract item-identifying data. The item is then identified--preferably by the data server--by matching the item-identifying data to an item in a database. Supplemental information about the item is then retrieved from the database and supplied to the user's computer for viewing in conjunction with the requested page. In a preferred embodiment, the rule is retrieved from the data server and applied to the web page by a client application that runs in conjunction with a web browser.

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Patent Owner(s)

Patent OwnerAddress
ALEXA INTERNETTHE PRESIDIO OF SAN FRANCISCO BLDG 37 P O BOX 29141 SAN FRANCISCO CA 94129-0140

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Keezer, Paula San Francisco, CA 2 209
Tofel, Brad San Francisco, CA 6 233

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