US Patent No: 7,100,111

Number of patents in Portfolio can not be more than 2000

Method and system for optimum placement of advertisements on a webpage

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ALSO PUBLISHED AS: 20030149937
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Abstract

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A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
YAHOO! INC.SUNNYVALE, CA1794

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
McElfresh, Charles San Marino, CA 14 399
Mineiro, Paul Los Angeles, CA 14 399
Radford, Michael Los Angeles, CA 19 487

Cited Art Landscape

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Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
GOOGLE INC. (19)
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Other [Check patent profile for assignment information] (1)
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