US Patent No: 7,100,111

Number of patents in Portfolio can not be more than 2000

Method and system for optimum placement of advertisements on a webpage

3 Status Updates

Stats

ATTORNEY / AGENT: (SPONSORED)

Importance

Loading Importance Indicators... loading....

Abstract

See full text

A method and system for placement of graphical objects on a page to optimize the occurrence of an event associated with such objects. The graphical objects might include, for instance, advertisements on a webpage, and the event would include a user clicking on that ad. The page includes positions for receipt of the object material. Data regarding the past performance of the objects is stored and updated as new data is received. A user requests a page from a server associated with system. The server uses the performance data to derive a prioritized arrangement of the objects on the page. The server performs a calculation regarding the likelihood that an event will occur for a given object, as displayed to a particular user. The objects are arranged according to this calculation and returned to the user on the requested page. The likelihood can also be multiplied by a weighting factor and the objects arranged according to this product.

Loading the Abstract Image... loading....

First Claim

See full text

Family

Loading Family data... loading....

Patent Owner(s)

Patent OwnerAddressTotal Patents
YAHOO! INC.SUNNYVALE, CA2206

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
McElfresh, Charles San Marino, CA 11 967
Mineiro, Paul Los Angeles, CA 11 967
Radford, Michael Los Angeles, CA 15 979

Cited Art Landscape

Patent Info (Count) # Cites Year
 
ADOBE SYSTEMS INCORPORATED (3)
6,278,966 Method and system for emulating web site traffic to identify web site usage patterns 70 1998
* 6,466,970 System and method for collecting and analyzing information about content requested in a network (World Wide Web) environment 172 1999
6,892,238 Aggregating and analyzing information about content requested in an e-commerce web environment to determine conversion rates 41 2002
 
NEWS VILLAGE L.L.C. (1)
5,918,014 Automated collaborative filtering in world wide web advertising 789 1996
 
SUNGARD REFERENCE DATA SOLUTIONS LLC (1)
5,920,859 Hypertext document retrieval system and method 356 1997
 
Pinpoint Incorporated (1)
* 2001/0014,868 SYSTEM FOR THE AUTOMATIC DETERMINATION OF CUSTOMIZED PRICES AND PROMOTIONS 626 1998
 
OVERTURE SERVICES, INC. (1)
2002/0004,735 System and method for ranking items 118 2001
 
XEROX CORPORATION (1)
6,272,507 System for ranking search results from a collection of documents using spreading activation techniques 158 1998
 
A9.COM, INC. (1)
6,185,558 Identifying the items most relevant to a current query based on items selected in connection with similar queries 345 1998
 
COMMUNITY UNITED IP, LLC (1)
5,862,223 Method and apparatus for a cryptographically-assisted commercial network system designed to facilitate and support expert-based commerce 843 1996
 
PITNEY BOWES INC. (1)
5,724,524 Method and system for listing, brokering, and exchanging carrier capacity 202 1995
 
PAYPAL, INC. (1)
5,826,241 Computerized system for making payments and authenticating transactions over the internet 844 1994
 
CALLAHAN CELLULAR L.L.C. (1)
6,327,574 Hierarchical models of consumer attributes for targeting content in a privacy-preserving manner 564 1999
 
RealTime Media (1)
6,379,251 System and method for increasing click through rates of internet banner advertisements 85 1999
 
MICROSOFT TECHNOLOGY LICENSING, LLC (2)
6,006,218 Methods and apparatus for retrieving and/or processing retrieved information as a function of a user's estimated knowledge 253 1997
6,330,563 Architecture for automated data analysis 15 1999
 
KUHURO INVESTMENTS AG, L.L.C. (1)
* 6,134,532 System and method for optimal adaptive matching of users to most relevant entity and information in real-time 715 1997
 
VALUE CLICK, INC. (1)
* 5,848,396 Method and apparatus for determining behavioral profile of a computer user 1552 1996
 
GOOGLE INC. (3)
5,659,732 Document retrieval over networks wherein ranking and relevance scores are computed at the client for multiple database documents 318 1995
5,920,854 Real-time document collection search engine with phrase indexing 456 1996
6,470,269 Method for providing time discrimination in the world wide web 28 1999
 
SIZMEK TECHNOLOGIES, INC. (1)
6,880,123 Apparatus and accompanying methods for implementing a network distribution server for use in providing interstitial web advertisements to a client computer 89 1999
 
PROGRAPH SYSTEMS, INC., A PENNSYLVANIA CORPORATION (1)
6,366,918 Computer-implemented optimization of publication layouts 34 2000
 
SIEMENS CORPORATION (2)
5,864,845 Facilitating world wide web searches utilizing a multiple search engine query clustering fusion strategy 173 1996
5,864,846 Method for facilitating world wide web searches utilizing a document distribution fusion strategy 205 1996
 
WAYNE FUELING SYSTEMS LLC (1)
5,945,975 Graphics display advertising system for a fuel dispenser 31 1997
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (1)
5,826,260 Information retrieval system and method for displaying and ordering information based on query element contribution 78 1995
 
CERTCO, LLC (1)
5,903,882 Reliance server for electronic transaction system 376 1996
 
WILMINGTON TRUST, NATIONAL ASSOCIATION, AS ADMINISTRATIVE AGENT (1)
5,724,424 Digital active advertising 1054 1995
 
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (1)
* 6,718,551 Method and system for providing targeted advertisements 509 1999
 
THE NIELSEN COMPANY (US), LLC (2)
6,286,005 Method and apparatus for analyzing data and advertising optimization 407 1998
6,138,155 Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database 203 1998
 
DBM Korea (1)
6,295,061 Computer system and method for dynamic information display 113 1999
 
SCIENTIFIC RESEARCH MANAGEMENT CORPORATION (1)
5,778,367 Automated on-line information service and directory, particularly for the world wide web 569 1995
 
SWITCHBOARD LLC (1)
5,937,392 Banner advertising display system and method with frequency of advertisement control 309 1997
 
INCPT ACQUISITION LLC (1)
5,999,912 Dynamic advertising scheduling, display, and tracking 309 1997
 
JUNO ONLINE SERVICES, INC. (1)
5,848,397 Method and apparatus for scheduling the presentation of messages to computer users 650 1996
 
Mypoints.com Inc. (2)
5,794,210 Attention brokerage 1388 1995
5,855,008 Attention brokerage 556 1997
 
SOUND VIEW INNOVATIONS, LLC (1)
6,009,409 System and method for scheduling and controlling delivery of advertising in a communications network 206 1997
 
CENTRAL PARK, SERIES 62 OF ALLIED SECURITY TRUST I (2)
* 5,974,398 Method and apparatus enabling valuation of user access of advertising carried by interactive information and entertainment services 525 1997
6,311,185 Method and apparatus for modifying an information page transmitted in a communications network 82 1997
 
Time Warner, Inc. (1)
6,714,975 Method for targeted advertising on the web based on accumulated self-learning data, clustering users and semantic node graph techniques 115 1997
 
FLYCAST COMMUNICATIONS CORPORATION (A DELAWARE CORPORATION) (1)
6,285,987 Internet advertising system 498 1997
 
Juno Onhhe Services, Inc. (1)
6,876,974 Scheduling the presentation of messages to users 73 1998
 
CONNEXUS CORPORATION (1)
6,487,538 Method and apparatus for local advertising 470 1998
 
INTEL CORPORATION (4)
5,717,923 Method and apparatus for dynamically customizing electronic information to individual end users 810 1994
5,724,521 Method and apparatus for providing electronic advertisements to end users in a consumer best-fit pricing manner 1363 1994
5,752,238 Consumer-driven electronic information pricing mechanism 294 1994
5,768,521 General purpose metering mechanism for distribution of electronic information 340 1996
 
GoTo.com. (2)
* 6,078,866 Internet site searching and listing service based on monetary ranking of site listings 295 1998
6,269,361 System and method for influencing a position on a search result list generated by a computer network search engine 889 1999
 
CARNEGIE MELLON UNIVERSITY (1)
5,748,954 Method for searching a queued and ranked constructed catalog of files stored on a network 224 1995
 
ENTRYPOINT, INC. (1)
* 5,740,549 Information and advertising distribution system and method 1611 1995
 
Double Click, Inc. (1)
5,948,061 Method of delivery, targeting, and measuring advertising over networks 1733 1996
 
MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD. (1)
5,848,407 Hypertext document retrieving apparatus for retrieving hypertext documents relating to each other 127 1997
 
CLICK SALES INC. (1)
5,930,777 Method of charging for pay-per-access information over a network 221 1997
 
AT&T CORP. (1)
6,009,410 Method and system for presenting customized advertising to a user on the world wide web 949 1997
 
YAHOO! INC. (2)
5,852,820 Method for optimizing entries for searching an index 210 1996
6,631,372 Search engine using sales and revenue to weight search results 169 1999
* Cited By Examiner

Patent Citation Ranking

Forward Cite Landscape

Patent Info (Count) # Cites Year
 
MINNESOTA MINING AND MANUFACTURING COMPANY (1)
5,532,310 Surfactants to create fluoropolymer dispersions in fluorinated liquids 28 1995
 
Overstock.com, Inc. (6)
8,370,269 System and methods for electronic commerce using personal and business networks 1 2004
* 2006/0085,251 System and method of presenting on-line product selection based on internal marketing and user popularity 83 2004
8,214,804 System and method for assigning computer users to test groups 0 2008
8,326,662 Positioning E-commerce product related to graphical imputed consumer demand 2 2009
8,676,632 Pricing and forecasting 0 2009
9,047,642 Social choice engine 0 2011
 
Other [Check patent profile for assignment information] (3)
* 2009/0235,158 Web Page Authoring Tool for Structured Documents 44 2009
8,341,020 Match engine marketing 0 2010
* 2012/0109,744 TRACKING LOCATION-SPECIFIC AD PERFORMANCE 1 2011
 
PARAMARK, INC. (1)
* 2008/0281,627 System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 11 2008
 
SUPERLATIVE, INC. (4)
* 2008/0052,668 Systems and methods for automatic website construction 12 2006
* 2007/0299,985 Systems and methods for template based website construction 9 2006
* 2007/0299,986 Systems and methods for automatic website construction 2 2006
* 2010/0217,686 SYSTEM FOR MANAGING COMMUNICATION BETWEEN A REAL ESTATE AGENT AND CLIENTS 3 2009
 
INTELLECTUAL FORCE, INC. (1)
* 2003/0220,837 System and method for selecting a website affiliate based on maximum potential revenue generation 30 2002
 
MIVA, INC. (2)
* 2004/0133,471 System and method for pay for performance advertising employing multiple sets of advertisement listings 26 2003
* 2007/0073,581 System and method for delivering pay for performance advertising in conjunction with distributed media content 23 2005
 
JERICHO SYSTEMS CORPORATION (3)
8,560,836 Method and system for dynamically implementing an enterprise resource policy 2 2010
* 2010/0161,967 Method and system for dynamically implementing an enterprise resource policy 2 2010
8,745,046 Method and system for selecting content items to be presented to a viewer 0 2013
 
HITACHI, LTD. (1)
* 2011/0195,319 LITHIUM SECONDARY BATTERY 1 2011
 
NEC CORPORATION (1)
* 2011/0153,615 DATA CLASSIFIER SYSTEM, DATA CLASSIFIER METHOD AND DATA CLASSIFIER PROGRAM 0 2009
 
CALLSPACE, INC. (1)
8,750,468 Contextualized telephony message management 0 2010
 
GULA CONSULTING LIMITED LIABILITY COMPANY (11)
8,170,912 Database structure and front end 3 2003
8,078,602 Search engine for a computer network 3 2004
8,255,413 Method and apparatus for responding to request for information-personalization 4 2005
* 7,693,863 Method and device for publishing cross-network user behavioral data 23 2005
* 2006/0136,528 Method and device for publishing cross-network user behavioral data 18 2005
8,086,697 Techniques for displaying impressions in documents delivered over a computer network 2 2005
8,645,941 Method for attributing and allocating revenue related to embedded software 1 2006
8,073,866 Method for providing content to an internet user based on the user's demonstrated content preferences 9 2006
8,620,952 System for database reporting 0 2007
8,316,003 Updating content of presentation vehicle in a computer network 0 2009
8,689,238 Techniques for displaying impressions in documents delivered over a computer network 0 2011
 
MICROSOFT TECHNOLOGY LICENSING, LLC (5)
7,983,959 Systems and methods for estimating placement positions of content items on a rendered page 6 2004
* 2006/0106,709 Systems and methods for allocating placement of content items on a rendered page based upon bid value 19 2004
* 2006/0106,710 Systems and methods for determining relative placement of content items on a rendered page 122 2004
* 2006/0095,281 Systems and methods for estimating click-through-rates of content items on a rendered page 65 2004
* 2007/0005,420 Adjustment of inventory estimates 3 2005
 
Audience Partners, LLC (2)
* 2009/0216,642 PRIVACY-ENHANCED INTERNET ADVERTISING SYSTEM 3 2009
* 2010/0198,865 SYSTEM AND METHOD FOR DETECTING, MANAGING, AND PREVENTING LOCATION INFERENCE IN ADVERTISING OVER A COMMUNICATIONS NETWORK 0 2010
 
GOOGLE INC. (37)
* 7,933,984 Systems and methods for detecting click spam 9 2003
7,716,225 Ranking documents based on user behavior and/or feature data 61 2004
8,874,570 Search boost vector based on co-visitation information 1 2004
* 8,849,692 Online advertising program enrollment program 1 2005
* 2007/0078,708 Using speech recognition to determine advertisements relevant to audio content and/or audio content relevant to advertisements 77 2005
* 8,078,607 Generating website profiles based on queries from webistes and user activities on the search results 9 2006
* 2007/0239,680 Website flavored search 45 2006
7,769,763 Large scale machine learning systems and methods 5 2007
7,743,050 Model generation for ranking documents based on large data sets 6 2007
7,860,859 Determining search query statistical data for an advertising campaign based on user-selected criteria 6 2007
* 2008/0301,093 Determining Search Query Statistical Data for an Advertising Campaign Based on User-Selected Criteria 7 2007
8,620,915 Systems and methods for promoting personalized search results based on personal information 11 2007
7,827,170 Systems and methods for demoting personalized search results based on personal information 43 2007
8,249,908 Targeted content request 0 2007
* 2008/0154,684 Targeted Content Request 4 2007
* 7,933,798 Determining and displaying impression share to advertisers 1 2008
* 9,100,223 Selecting format for content distribution 0 2009
* 2010/0138,553 Selecting Format for Content Distribution 8 2009
* 9,192,684 Customization of search results for search queries received from third party sites 0 2009
8,316,040 Programmable search engine 2 2010
8,117,209 Ranking documents based on user behavior and/or feature data 1 2010
8,452,746 Detecting spam search results for context processed search queries 3 2010
9,116,976 Ranking documents based on large data sets 0 2010
8,195,674 Large scale machine learning systems and methods 1 2010
8,229,925 Determining search query statistical data for an advertising campaign based on user-selected criteria 0 2010
* 8,484,075 Determining and displaying impression share to advertisers 1 2011
8,423,640 Systems and methods for detecting click spam 0 2011
8,756,210 Aggregating context data for programmable search engines 3 2011
* 8,818,856 Tracking location-specific ad performance 0 2011
9,305,099 Ranking documents based on user behavior and/or feature data 0 2012
8,364,618 Large scale machine learning systems and methods 1 2012
8,838,567 Customization of search results for search queries received from third party sites 0 2012
8,768,740 Publisher preference system for content selection 0 2012
9,031,937 Programmable search engine 0 2012
8,688,705 Large scale machine learning systems and methods 0 2013
9,116,963 Systems and methods for promoting personalized search results based on personal information 0 2013
9,256,892 Content selection using performance metrics 0 2014
 
Overstock.com (1)
8,452,691 System, program product, and methods for online image handling 0 2011
 
SALESFORCE.COM, INC. (100)
8,595,635 System, method and apparatus for selecting content from web sources and posting content to web logs 0 2008
8,429,011 Method and system for targeted advertising based on topical memes 3 2009
9,245,252 Method and system for determining on-line influence in social media 0 2009
8,230,062 Referred internet traffic analysis system and method 4 2010
8,977,675 Methods and systems for providing time and date specific software user interfaces 0 2010
8,972,431 Synonym supported searches 0 2010
8,984,409 Service cloud console 1 2010
8,914,539 Service cloud console 2 2010
8,769,416 Service cloud console 3 2010
8,745,272 Service cloud console 7 2010
8,718,241 Methods and apparatus for interfacing with a phone system in an on-demand service environment 4 2010
8,693,649 Methods and apparatus for interfacing with a phone system in an on-demand service environment 4 2010
* 2011/0225,506 Service Cloud Console 21 2010
9,275,094 Security in enterprise level business information networking 0 2010
8,738,620 Implementing enterprise level business information networking 1 2010
8,478,722 Enterprise level business information networking for changes in a database 8 2010
9,009,669 Visual user interface validator 0 2010
9,021,435 Methods and systems for providing a user interface in a multi-tenant database environment 0 2010
8,914,438 Methods and systems for providing a user interface in a multi-tenant database environment 1 2010
8,661,076 Business networking information feed alerts 2 2010
9,106,761 Methods and apparatus for inviting users to follow records in an on-demand database service environment 0 2011
8,850,219 Secure communications 0 2011
8,903,770 Methods and apparatus for discontinuing the following of records in an on-demand database service environment 0 2011
8,732,150 Methods and apparatus for suppressing network feed activities using an information feed in an on-demand database service environment 2 2011
8,560,554 Methods and apparatus for selecting updates to associated records to publish on an information feed using importance weights in an on-demand database service environment 7 2011
8,560,575 Methods and apparatus for selecting updates to associated records to publish on an information feed in an on-demand database service environment 5 2011
8,898,582 Configurable highlights panel for display of database records 2 2011
* 2011/0225,527 CONFIGURABLE HIGHLIGHTS PANEL FOR DISPLAY OF DATABASE RECORDS 5 2011
9,031,957 Structured data in a business networking feed 1 2011
8,768,964 Security monitoring 0 2011
8,516,591 Security monitoring 8 2011
* 2011/0231,457 MONITORING AND MANAGING JOB RESOURCES FOR DATABASE TASKS 6 2011
9,246,707 Cost-based SMTP email routing 0 2011
9,009,709 Asynchronous rollup numbers forecasting methods and systems 0 2011
9,223,852 Methods and systems for analyzing search terms in a multi-tenant database system environment 0 2011
8,818,940 Systems and methods for performing record actions in a multi-tenant database and application system 1 2011
8,539,234 Secure client-side communication between multiple domains 2 2011
9,280,596 Method and system for scoring articles in an on-demand services environment 0 2011
9,037,722 Resolving information in a multitenant database environment 0 2011
8,775,946 Resolving information in a multitenant database environment 2 2011
8,751,939 Side tab navigation and page views personalization systems and methods 4 2011
8,443,085 Resolving information in a multitenant database environment 7 2011
8,959,483 Test framework of visual components in a multitenant database environment 1 2011
8,713,530 Test framework of visual components in a multitenant database environment 5 2011
8,713,165 Method and system for providing status of a machine 3 2011
8,738,603 Metrics-based accessing of social threads 2 2011
8,818,985 Rule-based prioritization of social data 1 2011
8,756,221 Social files 2 2011
8,498,994 Social files 6 2011
8,572,080 Methods and systems for analyzing a network feed in a multi-tenant database system environment 1 2011
8,903,943 Integrating cloud applications and remote jobs 0 2011
8,535,162 Methods and systems for providing a challenge user interface for an enterprise social network 0 2011
9,208,187 Using a database system for selective inclusion and exclusion of types of updates to provide a configuration feed of a social networking system 0 2011
8,732,606 Computer implemented methods and apparatus for dynamic windowing in user interfaces 2 2011
8,886,766 Systems and methods for tracking responses on an online social network 5 2011
9,195,971 Method and system for planning a meeting in a cloud computing environment 0 2012
9,071,658 Method and system for presenting a meeting in a cloud computing environment 0 2012
9,123,028 Computer implemented methods and apparatus for controlling the inclusion of edited information in an information feed 1 2012
8,762,870 Multifunction drag-and-drop selection tool for selection of data objects in a social network application 3 2012
8,949,270 Methods and systems for processing social media data 0 2012
8,954,449 Method and system for determining a user's brand influence 0 2012
8,549,047 Computer implemented methods and apparatus for feed-based case management 4 2012
8,984,051 Computer implemented methods and apparatus for communicating feed information to one or more recipients 5 2012
9,064,339 Computer implemented systems and methods for providing a mobile social enterprise interface 1 2012
9,037,681 Methods and systems for prioritizing multiple network feeds 0 2012
9,178,753 Computer implemented methods and apparatus for providing access to an online social network 0 2012
9,325,750 Method and system for viewing a contact network feed in a business directory environment 0 2012
9,256,859 Systems and methods for fragmenting newsfeed objects 0 2012
9,215,096 Computer implemented methods and apparatus for providing communication between network domains in a service cloud 0 2012
9,064,287 Computer implemented methods and apparatus for providing group-related social network information 0 2012
9,058,363 Computer implemented methods and apparatus for providing a distribution list of users in an online social network 2 2012
9,152,725 Computer implemented methods and apparatus for configuring and performing a custom rule to process a preference indication 0 2012
9,007,364 Augmented reality display apparatus and related methods using database record data 0 2012
8,731,151 Methods and apparatus for partially updating a web page using an embedded iFrame 0 2012
9,195,648 Multi-lingual knowledge base 0 2012
9,094,359 Method and system for inter-social network communications 2 2012
9,252,976 Method and system for social media cooperation protocol 0 2012
9,264,391 Computer implemented methods and apparatus for providing near real-time predicted engagement level feedback to a user composing a social media message 0 2012
8,904,011 Resolving information in a multitenant database environment 1 2013
9,098,618 Validating visual components 0 2013
9,177,007 Computer implemented methods and apparatus to interact with records using a publisher of an information feed of an online social network 0 2013
8,990,958 Systems and methods for content management in an on demand environment 0 2013
9,307,006 System and method for synchronizing data objects in a cloud based social networking environment 0 2013
9,245,257 System and method for generating a user profile based on skill information 0 2013
9,197,513 Computer implemented methods and apparatus for representing a portion of a user interface as a network address 0 2013
8,973,106 Computer implemented methods and apparatus for providing permissions to users in an on-demand service environment 0 2013
9,148,438 System, method and computer program product for publishing non-malicious third party content to a data feed 0 2013
9,075,766 Computer implemented methods and apparatus for determining whether to continue relationships in an online social network 1 2013
9,241,017 Systems and methods for cross domain service component interaction 0 2013
9,063,632 Systems and methods for interacting with records via a publisher and an information feed 1 2013
9,246,959 System and method for location-based social network feeds 0 2013
8,904,166 Secure client-side communication between multiple domains 0 2013
9,235,614 Computer implemented methods and apparatus for feed-based case management 0 2013
9,292,589 Identifying a topic for text using a database system 0 2013
8,892,573 Methods and apparatus for selecting updates to associated records to publish on an information feed in an on-demand database service environment 0 2013
9,253,283 Systems and methods for ghosting and providing proxies in a network feed 0 2013
8,984,434 Computer implemented methods and apparatus for dynamic windowing in user interfaces 1 2014
9,171,180 Social files 0 2014
9,294,432 Computer implemented methods and apparatus for communicating feed information to one or more recipients 0 2015
9,235,330 Computer implemented methods and apparatus for dynamic windowing in user interfaces 0 2015
 
INTERNATIONAL BUSINESS MACHINES CORPORATION (1)
* 2005/0209,929 System and method for client-side competitive analysis 1 2004
 
Sprint Communications Company L.P. (1)
8,166,189 Click stream insertions 0 2008
 
IANYWHERE SOLUTIONS, INC. (1)
8,595,308 System, method, and computer program product for server side processing in a mobile device environment 1 2000
 
QUIGO TECHNOLOGIES LLC (1)
* 2008/0177,588 Systems and methods for selecting aesthetic settings for use in displaying advertisements over a network 2 2007
 
salesforce, inc. (2)
8,566,792 Validating visual components 8 2010
8,566,648 Automated testing on devices 1 2011
 
Mbira Technologies LLC (1)
* 7,930,253 System and method for correlating use of separate network services 1 2003
 
ACCENTURE GLOBAL SERVICES LIMITED (2)
* 9,002,729 System and method for determining sets of online advertisement treatments using confidences 0 2008
* 2010/0100,419 DIGITAL MARKETING OPTIMIZATION 5 2008
 
LIMELIGHT NETWORKS, INC. (6)
8,321,533 Systems and methods thereto for acceleration of web pages access using next page optimization, caching and pre-fetching techniques 6 2010
8,346,885 Systems and methods thereto for acceleration of web pages access using next page optimization, caching and pre-fetching techniques 0 2012
9,058,402 Chronological-progression access prioritization 0 2012
8,495,171 Indiscriminate virtual containers for prioritized content-object distribution 4 2012
8,346,784 Java script reductor 1 2012
9,015,348 Dynamically selecting between acceleration techniques based on content request attributes 1 2013
 
Individual Network LLC (1)
9,038,107 Method and system for providing a customized media list 0 2005
 
INTERAD TECHNOLOGIES, LLC (1)
8,813,123 Content with customized advertisement 0 2003
 
NEWWORLDIQ, INC. (1)
* 7,406,434 System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization 60 2001
 
YAHOO! INC. (18)
8,380,572 Selecting among advertisements competing for a slot associated with electronic content delivered over a network 0 2003
* 2005/0049,915 Selecting among advertisements competing for a slot associated with electronic content delivered over a network 6 2003
* 7,895,077 Predicting inventory availability and prioritizing the serving of competing advertisements based on contract value 62 2004
* 2005/0203,796 Predicting inventory availability and prioritizing the serving of competing advertisements based on contract value 25 2004
* 2005/0223,000 System and method for influencing a position on a search result list generated by a computer network search engine 123 2005
* 2007/0027,751 Positioning advertisements on the bases of expected revenue 97 2005
7,783,540 System and method for influencing a position on a search result list generated by a computer network search engine 11 2006
7,702,537 System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine 2 2006
* 7,363,300 System and method for influencing a position on a search result list generated by a computer network search engine 11 2006
* 2006/0212,447 System and method for influencing a position on a search result list generated by a computer network search engine 6 2006
* 2009/0265,227 Methods for Advertisement Display Policy Exploration 4 2008
* 8,812,362 Method and system for quantifying user interactions with web advertisements 0 2009
* 2010/0217,648 METHOD AND SYSTEM FOR QUANTIFYING USER INTERACTIONS WITH WEB ADVERTISEMENTS 10 2009
8,015,063 System and method for enabling multi-element bidding for influencing a position on a search result list generated by a computer network search engine 2 2010
* 2010/0161,428 SYSTEM AND METHOD FOR ENABLING MULTI-ELEMENT BIDDING FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE 1 2010
8,527,533 Keyword suggestion system for a computer network search engine 0 2010
* 2011/0022,623 SYSTEM AND METHOD FOR INFLUENCING A POSITION ON A SEARCH RESULT LIST GENERATED BY A COMPUTER NETWORK SEARCH ENGINE 1 2010
8,788,338 Unified marketplace for advertisements and content in an online system 0 2013
* Cited By Examiner

Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
11.5 Year Payment $7400.00 $3700.00 $1850.00 Feb 28, 2018
Fee Large entity fee small entity fee micro entity fee
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00