Method and apparatus for performing personalization based on classification

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United States of America Patent

PATENT NO 7103564
SERIAL NO

09640513

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Abstract

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A method and apparatus for personalizing information content for delivery to a requesting user is provided. With the method and apparatus, a set of actions needed to retrieve and organize requested content for a particular content request are selected and executed based on the concept of classifying the current situation, e.g., the requesting user attributes and the current system setting, along any number of predefined dimensions. The definition of what dimensions of classification there are and what distinctions are drawn during the process of classification is defined by the business application administrator. Once a classification definition is in place, it may be used and reused, along with other classifications, to be associated with actions that select the appropriate content. In order to describe what actions to take under a variety of business conditions, an administrator chooses a classifier to be used to assess the business situation, selects the relevant classifications and associates one or more actions with each classification to be invoked by a selector.

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Patent Owner(s)

Patent OwnerAddress
SANDPIPER CDN LLC251 LITTLE FALLS DRIVE WILMINGTON DE 19808

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ehnebuske, David Lars Georgetown, TX 8 300
Goodman, Robert Simon Austin, TX 3 37
McKee, Barbara Jane Alspach Austin, TX 9 331

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