Methods and apparatus for broadcasting interactive advertising using remote advertising templates
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Sep 5, 2006
Grant Date -
N/A
app pub date -
Jun 30, 1999
filing date -
Jun 30, 1999
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
Described are methods and apparatus for enhancing a television advertisement simultaneously displayed on a number of remote receivers. In one embodiment, one or more advertisement templates are stored in memory on each of the remote receivers. The templates include formatting information and data fields into which can be inserted predefined types of information. For example, a selected template may be adapted to receive and display an advertiser's name, product, and a hyperlink to the advertiser's web site. A content creator, (e.g., a program producer, broadcaster, affiliate, cable company or satellite provider), embeds an advertisement summary in a data service channel of a broadcast signal. The advertisement summary includes a resource identifier unique to a selected one of the advertisement templates. Upon receiving an advertisement summary directed to a resident advertisement template, the receiver combines custom advertisement information provided in the advertisement summary with formatting information provided in the advertisement template. The receiver employs the combined information to create and display a custom advertisement, which may include hyperlinks to additional produce or service information.
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Family
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Cited Art Landscape
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