US Patent No: 7,120,235

Number of patents in Portfolio can not be more than 2000

Method and apparatus to provide pay-per-call performance based advertising

ALSO PUBLISHED AS: 20050074102
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Abstract

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In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
INGENIO LLCWILMINGTON, DE75

International Classification(s)

  • [Classification Symbol]
  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, CA 163 1751
Barach, Marc Oakland, CA 15 278
Faber, Scott San Francisco, CA 203 2356
Fordyce, Michael San Francisco, CA 15 278
Hickson, Chris East Palo Alto, CA 15 278
Hirson, Ron San Francisco, CA 192 1798
Somorjai, John San Mateo, CA 15 278
Van, der Linden Sean Berkeley, CA 162 1764

Cited Art Landscape

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Other [Check patent profile for assignment information] (11)
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Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
MILLENNIAL MEDIA, INC. (67)
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7,660,581 Managing sponsored content based on usage history 36 2005
7,769,764 Mobile advertisement syndication 21 2006
7,752,209 Presenting sponsored content on a mobile communication facility 10 2006
7,603,360 Location influenced search results 15 2006
7,577,665 User characteristic influenced search results 54 2006
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8,660,891 Interactive mobile advertisement banners 0 2007
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8,560,537 Mobile advertisement syndication 0 2011
8,195,513 Managing payment for sponsored content presented to mobile communication facilities 0 2011
8,332,397 Presenting sponsored content on a mobile communication facility 0 2012
8,583,089 Presentation of sponsored content on mobile device based on transaction event 0 2012
8,296,184 Managing payment for sponsored content presented to mobile communication facilities 0 2012
8,359,019 Interaction analysis and prioritization of mobile content 0 2012
8,620,285 Methods and systems for mobile coupon placement 0 2012
8,768,319 Presentation of sponsored content on mobile device based on transaction event 0 2012
8,538,812 Managing payment for sponsored content presented to mobile communication facilities 0 2012
8,503,995 Mobile dynamic advertisement creation and placement 0 2012
8,655,891 System for targeting advertising content to a plurality of mobile communication facilities 0 2012
8,626,736 System for targeting advertising content to a plurality of mobile communication facilities 0 2012
8,631,018 Presenting sponsored content on a mobile communication facility 0 2012
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8,630,903 Providing a locator, such as a URL, for tracking multiple types of user-advertisement actions 0 2006
 
IFBYPHONE, INC. (1)
8,223,936 Method and system for providing pay-per-call services 0 2007
 
Jumptab, Inc. (1)
8,484,234 Embedding sponsored content in mobile applications 0 2012
 
Jumptag, Inc. (1)
8,433,297 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
 
MICROSOFT CORPORATION (1)
8,103,547 Logocons: AD product for brand advertisers 3 2006
 
NASDAQ STOCK MARKET, INC., THE (1)
7,548,915 Contextual mobile content placement on a mobile communication facility 158 2006
 
PALO ALTO RESEARCH CENTER INCORPORATED (1)
7,949,560 System and method for providing print advertisements 0 2007
 
QTECH SYSTEMS, LLC (1)
7,496,858 Telephone call initiation through an on-line search 0 2007
 
Yellow Pages (1)
8,724,789 Systems and methods to connect people for real time communications via directory assistance 0 2008
 
Other [Check patent profile for assignment information] (5)
7,555,106 System and method for automatically assigning an extension number to a telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a performance advertising multi-advertisement, multi-publisher framework 2 2005
8,184,797 System and method for improved directory assistance searches 2 2008
8,590,013 Method of managing and communicating data pertaining to software applications for processor-based devices comprising wireless communication circuitry 0 2010
8,571,999 Method of conducting operations for a social network application including activity list generation 0 2012
8,788,344 System and method to analyze calls to advertised telephone numbers 0 2012

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