US Patent No: 7,120,235

Number of patents in Portfolio can not be more than 2000

Method and apparatus to provide pay-per-call performance based advertising

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Abstract

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In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
YELLOWPAGES.COM LLCGLENDALE, CA162

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, CA 130 3766
Barach, Marc Oakland, CA 9 510
Faber, Scott San Francisco, CA 154 4687
Fordyce, Michael San Francisco, CA 8 508
Hickson, Chris East Palo Alto, CA 8 508
Hirson, Ron San Francisco, CA 147 3766
Somorjai, John San Mateo, CA 8 508
Van, Der Linden Sean San Francisco, CA 136 3592

Cited Art Landscape

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* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Q TECH SYSTEMS, LLC (3)
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8,050,973 Reverse billing in online search 0 2010
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Other [Check patent profile for assignment information] (13)
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9,147,201 Method of conducting social network application operations 0 2013
9,129,303 Method of conducting social network application operations 0 2013
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YELLOWPAGES.COM LLC (27)
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9,094,487 Methods and apparatuses to track information via telephonic apparatuses 0 2007
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7,729,938 Method and system to connect consumers to information 8 2007
7,657,013 Apparatus and method for ensuring a real-time connection between users and selected service provider using voice mail 5 2007
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7,995,723 Methods and systems to connect consumers to information 13 2008
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9,118,778 Methods and apparatuses for pay for deal advertisements 0 2012
8,700,461 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system 1 2012
8,687,783 Systems and methods to provide information via connections for real time communications between people 2 2012
9,060,063 Method and system to connect consumers to information 0 2013
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9,105,057 System and method for correlating user call response to electronic messages 0 2013
9,369,591 System and method for correlating user call response to electronic messages 0 2015
 
VALUE CLICK, INC. (1)
* 2006/0248,035 System and method for search advertising 34 2005
 
Jingle Networks, Inc. (1)
* 2006/0171,520 Telephone search supported by keyword map to advertising 48 2005
 
GOOGLE INC. (9)
* 2006/0149,624 Generating and/or serving local area advertisements, such as advertisements for devices with call functionality 153 2004
9,118,774 Dispatch system to remote devices 0 2005
* 2007/0022,442 Dispatch system to remote devices 97 2005
* 2008/0086,356 Determining advertisements using user interest information and map-based location information 115 2005
* 8,630,903 Providing a locator, such as a URL, for tracking multiple types of user-advertisement actions 0 2006
* 2007/0233,557 Providing a locator, such as a URL, for tracking multiple types of user-advertisement actions 2 2006
* 2008/0086,368 Location Based, Content Targeted Online Advertising 82 2006
8,635,106 System for targeting data to users on mobile devices 0 2007
* 2009/0017,805 System for Targeting Data to Users on Mobile Devices 93 2007
 
Jumptag, Inc. (1)
8,433,297 System for targeting advertising content to a plurality of mobile communication facilities 2 2011
 
SBC KNOWLEDGE VENTURES, L.P. (1)
* 7,930,211 System and method of providing advertisements to portable communication devices 21 2005
 
JUMPTAP, INC. (1)
* 2007/0198,485 MOBILE SEARCH SERVICE DISCOVERY 168 2006
 
CLOUDTRADE LLC (2)
* 2008/0086,360 SYSTEM AND METHOD FOR ADVERTISING VIA MOBILE DEVICES 5 2007
* 2009/0075,696 System and Method for Storage and Sharing of Digital Media 2 2008
 
DIALOGTECH INC. (4)
8,223,936 Method and system for providing pay-per-call services 0 2007
* 2008/0086,384 METHOD AND SYSTEM FOR PROVIDING PAY-PER-CALL SERVICES 7 2007
8,817,957 Phone-call triggered system and method for transmitting information via network-enabled server 0 2009
9,363,383 Phone-call triggered system and method for transmitting information via network-enabled server 0 2014
 
ReachLocal, Inc. (6)
* 2006/0074,751 Method and apparatus for dynamically rendering an advertiser web page as proxied web page 28 2004
* 2006/0074,749 Method and apparatus for allocating a campaign budget among publishers for a marketing campaign 37 2004
* 2006/0074,748 Method and apparatus for generating advertisement information for performing a marketing campaign 17 2004
* 2006/0074,746 Method and apparatus for tracking and reporting campaign status information for a marketing campaign 15 2004
* 2006/0074,747 Method and apparatus for performing a marketing campaign on behalf of an advertiser 21 2004
* 2007/0239,528 Dynamic proxy method and apparatus for an online marketing campaign 19 2006
 
EXCALIBUR IP, LLC (10)
* 8,996,405 System for providing for a revenue generator to bid exclusively on mobile search traffic 0 2007
8,660,896 System for creating separate data serving spaces for each mobile carrier in a plurality of mobile carriers 0 2007
* 8,494,906 System for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers 0 2007
7,917,392 System for separating mobile search traffic from web search traffic using keyword separation 1 2007
* 2007/0288,317 SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID INDIVIDUALLY ON MOBILE SEARCH TRAFFIC ORIGINATING FROM EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS 2 2007
* 2007/0287,458 SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID EXCLUSIVELY ON MOBILE SEARCH TRAFFIC 0 2007
8,196,095 Mobile marketing application 2 2008
8,644,808 System for providing mobile advertisement actions 0 2008
* 2009/0247,140 SYSTEM FOR PROVIDING MOBILE ADVERTISEMENT ACTIONS 69 2008
8,185,438 System for separating mobile search traffic from web search traffic using keyword separation 1 2010
 
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (1)
* 7,215,750 System and method for providing custom caller-ID messages 31 2002
 
Millennia Media, Inc. (1)
9,386,150 Presentation of sponsored content on mobile device based on transaction event 0 2013
 
PERFORM LOCAL, INC. (2)
* 2006/0072,733 System and method for merchant contact and lead management 4 2005
* 2007/0189,472 Service provider customer callback tracking system and method 3 2007
 
Jumptab, Inc. (1)
8,484,234 Embedding sponsored content in mobile applications 0 2012
 
BROWN, WENDELL (3)
* 8,577,000 Method and apparatus for content presentation in association with a telephone call 6 2009
* 9,137,379 Method and apparatus for content presentation in association with a telephone call 0 2014
* 9,071,670 Method and apparatus for content presentation in association with a telephone call 0 2014
 
Comsquare Co., Ltd. (2)
* 8,045,687 Call-connecting device, call-connecting method, call-connecting program, and call-accepting server 2 2008
* 2008/0130,843 CALL-CONNECTING DEVICE, CALL-CONNECTING METHOD, CALL-CONNECTING PROGRAM, AND CALL-ACCEPTING SERVER 4 2008
 
MILLENNIAL MEDIA LLC (88)
8,615,719 Managing sponsored content for delivery to mobile communication facilities 1 2005
8,103,545 Managing payment for sponsored content presented to mobile communication facilities 42 2005
8,688,671 Managing sponsored content based on geographic region 0 2005
8,364,521 Rendering targeted advertisement on mobile communication facilities 6 2005
* 7,660,581 Managing sponsored content based on usage history 58 2005
7,769,764 Mobile advertisement syndication 32 2006
8,832,100 User transaction history influenced search results 0 2006
7,752,209 Presenting sponsored content on a mobile communication facility 22 2006
7,603,360 Location influenced search results 28 2006
7,577,665 User characteristic influenced search results 101 2006
7,702,318 Presentation of sponsored content based on mobile transaction event 49 2006
7,912,458 Interaction analysis and prioritization of mobile content 75 2006
7,676,394 Dynamic bidding and expected value 21 2006
9,471,925 Increasing mobile interactivity 0 2006
8,229,914 Mobile content spidering and compatibility determination 51 2006
9,076,175 Mobile comparison shopping 0 2006
8,989,718 Idle screen advertising 1 2007
8,666,376 Location based mobile shopping affinity program 12 2007
8,660,891 Interactive mobile advertisement banners 2 2007
8,290,810 Realtime surveying within mobile sponsored content 9 2007
8,195,133 Mobile dynamic advertisement creation and placement 56 2007
8,131,271 Categorization of a mobile user profile based on browse behavior 28 2007
8,027,879 Exclusivity bidding for mobile sponsored content 69 2007
9,201,979 Syndication of a behavioral profile associated with an availability condition using a monetization platform 1 2009
8,311,888 Revenue models associated with syndication of a behavioral profile using a monetization platform 4 2009
8,156,128 Contextual mobile content placement on a mobile communication facility 22 2009
8,302,030 Management of multiple advertising inventories using a monetization platform 52 2009
8,364,540 Contextual targeting of content using a monetization platform 26 2009
7,865,187 Managing sponsored content based on usage history 61 2010
8,340,666 Managing sponsored content based on usage history 4 2010
7,899,455 Managing sponsored content based on usage history 11 2010
8,843,395 Dynamic bidding and expected value 2 2010
7,970,389 Presentation of sponsored content based on mobile transaction event 32 2010
8,099,434 Presenting sponsored content on a mobile communication facility 28 2010
7,907,940 Presentation of sponsored content based on mobile transaction event 8 2010
8,209,344 Embedding sponsored content in mobile applications 7 2010
8,041,717 Mobile advertisement syndication 48 2010
8,351,933 Managing sponsored content based on usage history 0 2010
8,050,675 Managing sponsored content based on usage history 30 2010
8,238,888 Methods and systems for mobile coupon placement 3 2011
8,819,659 Mobile search service instant activation 11 2011
8,270,955 Presentation of sponsored content on mobile device based on transaction event 32 2011
8,200,205 Interaction analysis and prioritzation of mobile content 5 2011
8,483,671 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,316,031 System for targeting advertising content to a plurality of mobile communication facilities 13 2011
8,532,633 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8,515,400 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,515,401 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,509,750 System for targeting advertising content to a plurality of mobile communication facilities 2 2011
8,483,674 Presentation of sponsored content on mobile device based on transaction event 1 2011
8,463,249 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,180,332 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,175,585 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8,532,634 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,494,500 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,489,077 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,467,774 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8,457,607 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,560,537 Mobile advertisement syndication 1 2011
8,812,526 Mobile content cross-inventory yield optimization 0 2011
8,805,339 Categorization of a mobile user profile based on browse and viewing behavior 1 2011
8,195,513 Managing payment for sponsored content presented to mobile communication facilities 0 2011
8,332,397 Presenting sponsored content on a mobile communication facility 0 2012
8,583,089 Presentation of sponsored content on mobile device based on transaction event 0 2012
8,296,184 Managing payment for sponsored content presented to mobile communication facilities 0 2012
8,359,019 Interaction analysis and prioritization of mobile content 3 2012
8,620,285 Methods and systems for mobile coupon placement 0 2012
8,768,319 Presentation of sponsored content on mobile device based on transaction event 3 2012
8,538,812 Managing payment for sponsored content presented to mobile communication facilities 6 2012
9,058,406 Management of multiple advertising inventories using a monetization platform 0 2012
8,503,995 Mobile dynamic advertisement creation and placement 2 2012
8,655,891 System for targeting advertising content to a plurality of mobile communication facilities 11 2012
8,626,736 System for targeting advertising content to a plurality of mobile communication facilities 0 2012
8,631,018 Presenting sponsored content on a mobile communication facility 1 2012
8,554,192 Interaction analysis and prioritization of mobile content 2 2013
8,798,592 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,774,777 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,688,088 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,995,968 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,995,973 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,958,779 Mobile dynamic advertisement creation and placement 0 2013
8,843,396 Managing payment for sponsored content presented to mobile communication facilities 0 2013
9,195,993 Mobile advertisement syndication 0 2013
9,110,996 System for targeting advertising content to a plurality of mobile communication facilities 0 2014
9,271,023 Presentation of search results to mobile devices based on television viewing history 0 2014
9,454,772 Interaction analysis and prioritization of mobile content 0 2014
9,384,500 System for targeting advertising content to a plurality of mobile communication facilities 0 2014
9,390,436 System for targeting advertising content to a plurality of mobile communication facilities 0 2014
 
PALO ALTO RESEARCH CENTER INCORPORATED (3)
* 7,949,560 System and method for providing print advertisements 4 2007
* 2008/0313,036 System and method for providing advertisements in online and hardcopy mediums 2 2007
* 2008/0313,035 System and method for providing print advertisements 7 2007
 
TELENAV, INC. (1)
* 2009/0171,710 Mobile Advertisement System With Advertisement Status 7 2007
 
RPX CORPORATION (1)
8,561,113 Augmenting television content with on-screen recording, ordering, searching and VoIP calling options 5 2005
 
QTECH SYSTEMS, LLC (2)
7,496,858 Telephone call initiation through an on-line search 1 2007
* 2008/0013,702 Telephone Call Initiation Through An On-Line Search 6 2007
 
EBAY INC. (2)
8,117,081 System to recommend listing categories for buyer request listings 1 2011
* 2011/0208,605 SYSTEM TO PROVIDE BUYER WANTED REQUEST LISTINGS 0 2011
 
AT&T KNOWLEDGE VENTURES, L.P. (2)
8,144,848 System and method for telephone directory advertising 0 2007
* 2009/0003,567 System and Method for Telephone Directory Advertising 2 2007
 
APOLLO MERGER SUBSIDIARY, LLC (1)
7,424,442 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system 24 2004
 
Millenial Media, Inc. (1)
9,223,878 User characteristic influenced search results 0 2009
 
LikeBillions Ltd. (2)
9,264,551 Collaborating with a caller by internet sites 0 2012
9,172,793 Method and apparatus for correlating a phone call with a display 0 2013
 
YAHOO! INC. (10)
8,423,003 System for serving targeted advertisements over mobile messaging services 7 2007
* 2009/0017,804 System for Serving Targeted Advertisements Over Mobile Messaging Services 4 2007
* 2007/0288,318 SYSTEM FOR DISPLAYING THE ADVERTISING PERFORMANCE OF A REVENUE GENERATOR FOR EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS 9 2007
* 2010/0312,646 SYSTEM FOR SERVING ADVERTISEMENTS TARGETED TO GEOGRAPHIC AREAS OVER MOBILE DEVICES 22 2007
* 2009/0164,299 SYSTEM FOR PROVIDING A USER INTERFACE FOR DISPLAYING AND CREATING ADVERTISER DEFINED GROUPS OF MOBILE ADVERTISEMENT CAMPAIGN INFORMATION TARGETED TO MOBILE CARRIERS 4 2007
* 2009/0198,538 MOBILE ADVERTISEMENT FILTERING 8 2008
* 2009/0197,581 MULTI-VERSION MOBILE ADVERTISEMENTS 3 2008
* 2009/0247,192 SYSTEM FOR MOBILE ADVANCED MATCHING 0 2008
* 2009/0247,139 SYSTEM FOR ADAPTING ONLINE ADVERTISING CAMPAIGNS TO INCORPORATE MOBILE ADVERTISING 0 2008
* 2010/0022,222 SYSTEM FOR PROVIDING SEARCH SERVICES OVER MOBILE MESSAGING 2 2008
* Cited By Examiner

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