US Patent No: 7,120,235

Number of patents in Portfolio can not be more than 2000

Method and apparatus to provide pay-per-call performance based advertising

ALSO PUBLISHED AS: 20050074102

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Abstract

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In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
INGENIO LLCWILMINGTON, DE66

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, CA 171 2095
Barach, Marc Oakland, CA 16 327
Faber, Scott San Francisco, CA 212 2792
Fordyce, Michael San Francisco, CA 15 327
Hickson, Chris East Palo Alto, CA 15 327
Hirson, Ron San Francisco, CA 198 2113
Somorjai, John San Mateo, CA 15 327
Van, der Linden Sean Berkeley, CA 170 2114

Cited Art Landscape

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Other [Check patent profile for assignment information] (11)
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Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
MILLENNIAL MEDIA, INC. (74)
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7,660,581 Managing sponsored content based on usage history 40 2005
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8,832,100 User transaction history influenced search results 0 2006
7,752,209 Presenting sponsored content on a mobile communication facility 10 2006
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8,560,537 Mobile advertisement syndication 0 2011
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8,195,513 Managing payment for sponsored content presented to mobile communication facilities 0 2011
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8,583,089 Presentation of sponsored content on mobile device based on transaction event 0 2012
8,296,184 Managing payment for sponsored content presented to mobile communication facilities 0 2012
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7,702,565 Reverse billing in online search 0 2005
8,050,973 Reverse billing in online search 0 2010
 
SBC KNOWLEDGE VENTURES, L.P. (2)
8,015,064 System and method of providing advertisements to cellular devices 1 2005
8,027,877 System and method of providing advertisements to mobile devices 2 2006
 
VIVA GROUP, LLC (2)
8,112,329 Consolidating leads received from potential renters for billing a lister 2 2008
8,626,612 Consolidating leads into a lead group 0 2012
 
APOLLO MERGER SUBSIDIARY, LLC (1)
7,424,442 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system 17 2004
 
AT&T KNOWLEDGE VENTURES, L.P. (1)
8,144,848 System and method for telephone directory advertising 0 2007
 
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (1)
7,215,750 System and method for providing custom caller-ID messages 25 2002
 
BROWN, WENDELL (1)
8,577,000 Method and apparatus for content presentation in association with a telephone call 0 2009
 
COMSQUARE CO., LTD. (1)
8,045,687 Call-connecting device, call-connecting method, call-connecting program, and call-accepting server 0 2008
 
EBAY INC. (1)
8,117,081 System to recommend listing categories for buyer request listings 0 2011
 
Jumptab, Inc. (1)
8,484,234 Embedding sponsored content in mobile applications 0 2012
 
Jumptag, Inc. (1)
8,433,297 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
 
MICROSOFT CORPORATION (1)
8,103,547 Logocons: AD product for brand advertisers 3 2006
 
NASDAQ STOCK MARKET, INC., THE (1)
7,548,915 Contextual mobile content placement on a mobile communication facility 187 2006
 
PALO ALTO RESEARCH CENTER INCORPORATED (1)
7,949,560 System and method for providing print advertisements 1 2007
 
QTECH SYSTEMS, LLC (1)
7,496,858 Telephone call initiation through an on-line search 0 2007
 
RPX CORPORATION (1)
8,561,113 Augmenting television content with on-screen recording, ordering, searching and VoIP calling options 0 2005
 
SBC KNOWLEDGE VENTURES, L.P. (1)
7,930,211 System and method of providing advertisements to portable communication devices 10 2005
 
Yellow Pages (1)
8,724,789 Systems and methods to connect people for real time communications via directory assistance 0 2008
 
Other [Check patent profile for assignment information] (4)
7,555,106 System and method for automatically assigning an extension number to a telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a performance advertising multi-advertisement, multi-publisher framework 2 2005
8,184,797 System and method for improved directory assistance searches 3 2008
8,590,013 Method of managing and communicating data pertaining to software applications for processor-based devices comprising wireless communication circuitry 0 2010
8,571,999 Method of conducting operations for a social network application including activity list generation 0 2012

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