US Patent No: 7,120,235

Number of patents in Portfolio can not be more than 2000

Method and apparatus to provide pay-per-call performance based advertising

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ALSO PUBLISHED AS: 20050074102
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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
INGENIO LLCWILMINGTON, DE73

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, CA 161 1571
Barach, Marc Oakland, CA 15 254
Faber, Scott San Francisco, CA 200 2112
Fordyce, Michael San Francisco, CA 15 254
Hickson, Chris East Palo Alto, CA 15 254
Hirson, Ron San Francisco, CA 189 1592
Somorjai, John San Mateo, CA 15 254
Van, der Linden Sean Berkeley, CA 159 1574

Cited Art Landscape

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Other [Check patent profile for assignment information] (11)
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Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
MILLENNIAL MEDIA, INC. (65)
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8,655,891 System for targeting advertising content to a plurality of mobile communication facilities 0 2012
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8,630,903 Providing a locator, such as a URL, for tracking multiple types of user-advertisement actions 0 2006
 
IFBYPHONE, INC. (1)
8,223,936 Method and system for providing pay-per-call services 0 2007
 
Jumptab, Inc. (1)
8,484,234 Embedding sponsored content in mobile applications 0 2012
 
Jumptag, Inc. (1)
8,433,297 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
 
MICROSOFT CORPORATION (1)
8,103,547 Logocons: AD product for brand advertisers 3 2006
 
NASDAQ STOCK MARKET, INC., THE (1)
7,548,915 Contextual mobile content placement on a mobile communication facility 147 2006
 
PALO ALTO RESEARCH CENTER INCORPORATED (1)
7,949,560 System and method for providing print advertisements 0 2007
 
QTECH SYSTEMS, LLC (1)
7,496,858 Telephone call initiation through an on-line search 0 2007
 
Other [Check patent profile for assignment information] (4)
7,555,106 System and method for automatically assigning an extension number to a telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a performance advertising multi-advertisement, multi-publisher framework 1 2005
8,184,797 System and method for improved directory assistance searches 2 2008
8,590,013 Method of managing and communicating data pertaining to software applications for processor-based devices comprising wireless communication circuitry 0 2010
8,571,999 Method of conducting operations for a social network application including activity list generation 0 2012

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