Method and apparatus to provide pay-per-call performance based advertising

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7120235
APP PUB NO 20050074102A1
SERIAL NO

10679982

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
YELLOWPAGES.COM LLCGLENDALE, CA161

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, CA 130 4503
Barach, Marc Oakland, CA 9 568
Faber, Scott San Francisco, CA 154 5497
Fordyce, Michael San Francisco, CA 8 566
Hickson, Chris East Palo Alto, CA 8 566
Hirson, Ron San Francisco, CA 147 4564
Somorjai, John San Mateo, CA 8 566
Van, Der Linden Sean San Francisco, CA 136 4283

Cited Art Landscape

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Jumptag, Inc. (1)
8433297 System for targeting advertising content to a plurality of mobile communication facilities 2 2011
 
JUMPTAP, INC. (1)
* 2007/0198,485 MOBILE SEARCH SERVICE DISCOVERY 183 2006
 
CloudTrade LLC (2)
* 2008/0086,360 SYSTEM AND METHOD FOR ADVERTISING VIA MOBILE DEVICES 5 2007
* 2009/0075,696 System and Method for Storage and Sharing of Digital Media 2 2008
 
DIALOGTECH INC. (4)
8223936 Method and system for providing pay-per-call services 0 2007
* 2008/0086,384 METHOD AND SYSTEM FOR PROVIDING PAY-PER-CALL SERVICES 9 2007
8817957 Phone-call triggered system and method for transmitting information via network-enabled server 0 2009
9363383 Phone-call triggered system and method for transmitting information via network-enabled server 0 2014
 
REACHLOCAL, INC. (6)
* 2006/0074,751 Method and apparatus for dynamically rendering an advertiser web page as proxied web page 30 2004
* 2006/0074,749 Method and apparatus for allocating a campaign budget among publishers for a marketing campaign 59 2004
* 2006/0074,748 Method and apparatus for generating advertisement information for performing a marketing campaign 17 2004
* 2006/0074,746 Method and apparatus for tracking and reporting campaign status information for a marketing campaign 15 2004
* 2006/0074,747 Method and apparatus for performing a marketing campaign on behalf of an advertiser 22 2004
* 2007/0239,528 Dynamic proxy method and apparatus for an online marketing campaign 28 2006
 
EXCALIBUR IP, LLC (12)
* 8996405 System for providing for a revenue generator to bid exclusively on mobile search traffic 0 2007
8660896 System for creating separate data serving spaces for each mobile carrier in a plurality of mobile carriers 0 2007
* 8494906 System for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers 0 2007
7917392 System for separating mobile search traffic from web search traffic using keyword separation 2 2007
* 2007/0288,317 SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID INDIVIDUALLY ON MOBILE SEARCH TRAFFIC ORIGINATING FROM EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS 4 2007
* 2007/0287,458 SYSTEM FOR PROVIDING FOR A REVENUE GENERATOR TO BID EXCLUSIVELY ON MOBILE SEARCH TRAFFIC 1 2007
8196095 Mobile marketing application 2 2008
8644808 System for providing mobile advertisement actions 0 2008
* 2009/0247,140 SYSTEM FOR PROVIDING MOBILE ADVERTISEMENT ACTIONS 75 2008
8185438 System for separating mobile search traffic from web search traffic using keyword separation 1 2010
9710828 System for creating separate data serving spaces for each mobile carrier in a plurality of mobile carriers 0 2013
9785970 System for providing mobile advertisement actions 0 2013
 
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (2)
* 7215750 System and method for providing custom caller-ID messages 32 2002
* 2004/0120,477 System and method for providing custom caller-ID messages 15 2002
 
Millennia Media, Inc. (1)
9386150 Presentation of sponsored content on mobile device based on transaction event 0 2013
 
RENTPATH, LLC (5)
8908846 System to capture communication information 0 2005
* 2007/0003,038 System to capture communication information 14 2005
8112329 Consolidating leads received from potential renters for billing a lister 3 2008
* 2010/0169,197 CONSOLIDATING LEADS RECEIVED FROM POTENTIAL RENTERS FOR BILLING A LISTER 1 2008
8626612 Consolidating leads into a lead group 3 2012
 
PERFORM LOCAL, INC. (2)
* 2006/0072,733 System and method for merchant contact and lead management 5 2005
* 2007/0189,472 Service provider customer callback tracking system and method 3 2007
 
Jumptab, Inc. (1)
8484234 Embedding sponsored content in mobile applications 1 2012
 
BROWN, WENDELL (3)
* 8577000 Method and apparatus for content presentation in association with a telephone call 12 2009
* 9137379 Method and apparatus for content presentation in association with a telephone call 0 2014
* 9071670 Method and apparatus for content presentation in association with a telephone call 0 2014
 
Comsquare Co., Ltd. (2)
* 8045687 Call-connecting device, call-connecting method, call-connecting program, and call-accepting server 2 2008
* 2008/0130,843 CALL-CONNECTING DEVICE, CALL-CONNECTING METHOD, CALL-CONNECTING PROGRAM, AND CALL-ACCEPTING SERVER 5 2008
 
MILLENNIAL MEDIA LLC (91)
8615719 Managing sponsored content for delivery to mobile communication facilities 2 2005
8103545 Managing payment for sponsored content presented to mobile communication facilities 53 2005
8688671 Managing sponsored content based on geographic region 1 2005
8364521 Rendering targeted advertisement on mobile communication facilities 9 2005
* 7660581 Managing sponsored content based on usage history 68 2005
7769764 Mobile advertisement syndication 37 2006
8832100 User transaction history influenced search results 0 2006
7752209 Presenting sponsored content on a mobile communication facility 26 2006
7603360 Location influenced search results 33 2006
7577665 User characteristic influenced search results 123 2006
7702318 Presentation of sponsored content based on mobile transaction event 57 2006
7912458 Interaction analysis and prioritization of mobile content 83 2006
7676394 Dynamic bidding and expected value 29 2006
9471925 Increasing mobile interactivity 1 2006
8229914 Mobile content spidering and compatibility determination 81 2006
9076175 Mobile comparison shopping 0 2006
8989718 Idle screen advertising 1 2007
8666376 Location based mobile shopping affinity program 24 2007
8660891 Interactive mobile advertisement banners 2 2007
8290810 Realtime surveying within mobile sponsored content 11 2007
8195133 Mobile dynamic advertisement creation and placement 64 2007
8131271 Categorization of a mobile user profile based on browse behavior 34 2007
8027879 Exclusivity bidding for mobile sponsored content 75 2007
9201979 Syndication of a behavioral profile associated with an availability condition using a monetization platform 3 2009
8311888 Revenue models associated with syndication of a behavioral profile using a monetization platform 8 2009
8156128 Contextual mobile content placement on a mobile communication facility 33 2009
8302030 Management of multiple advertising inventories using a monetization platform 67 2009
8364540 Contextual targeting of content using a monetization platform 35 2009
7865187 Managing sponsored content based on usage history 93 2010
8340666 Managing sponsored content based on usage history 10 2010
7899455 Managing sponsored content based on usage history 15 2010
8843395 Dynamic bidding and expected value 3 2010
7970389 Presentation of sponsored content based on mobile transaction event 37 2010
8099434 Presenting sponsored content on a mobile communication facility 33 2010
7907940 Presentation of sponsored content based on mobile transaction event 11 2010
8209344 Embedding sponsored content in mobile applications 8 2010
8041717 Mobile advertisement syndication 53 2010
8351933 Managing sponsored content based on usage history 1 2010
8050675 Managing sponsored content based on usage history 35 2010
8238888 Methods and systems for mobile coupon placement 3 2011
8819659 Mobile search service instant activation 20 2011
8270955 Presentation of sponsored content on mobile device based on transaction event 58 2011
8200205 Interaction analysis and prioritzation of mobile content 9 2011
8483671 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8316031 System for targeting advertising content to a plurality of mobile communication facilities 18 2011
8532633 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8515400 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8515401 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8509750 System for targeting advertising content to a plurality of mobile communication facilities 2 2011
8483674 Presentation of sponsored content on mobile device based on transaction event 1 2011
8463249 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8180332 System for targeting advertising content to a plurality of mobile communication facilities 2 2011
8175585 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8532634 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8494500 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8489077 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8467774 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8457607 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8560537 Mobile advertisement syndication 2 2011
8812526 Mobile content cross-inventory yield optimization 0 2011
8805339 Categorization of a mobile user profile based on browse and viewing behavior 1 2011
8195513 Managing payment for sponsored content presented to mobile communication facilities 0 2011
8332397 Presenting sponsored content on a mobile communication facility 1 2012
8583089 Presentation of sponsored content on mobile device based on transaction event 0 2012
8296184 Managing payment for sponsored content presented to mobile communication facilities 1 2012
8359019 Interaction analysis and prioritization of mobile content 7 2012
8620285 Methods and systems for mobile coupon placement 0 2012
8768319 Presentation of sponsored content on mobile device based on transaction event 4 2012
8538812 Managing payment for sponsored content presented to mobile communication facilities 8 2012
9058406 Management of multiple advertising inventories using a monetization platform 1 2012
8503995 Mobile dynamic advertisement creation and placement 9 2012
8655891 System for targeting advertising content to a plurality of mobile communication facilities 15 2012
8626736 System for targeting advertising content to a plurality of mobile communication facilities 0 2012
8631018 Presenting sponsored content on a mobile communication facility 1 2012
8554192 Interaction analysis and prioritization of mobile content 3 2013
8798592 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8774777 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8688088 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8995968 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8995973 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8958779 Mobile dynamic advertisement creation and placement 0 2013
8843396 Managing payment for sponsored content presented to mobile communication facilities 0 2013
9195993 Mobile advertisement syndication 0 2013
9110996 System for targeting advertising content to a plurality of mobile communication facilities 0 2014
9703892 Predictive text completion for a mobile communication facility 0 2014
9271023 Presentation of search results to mobile devices based on television viewing history 0 2014
9454772 Interaction analysis and prioritization of mobile content 0 2014
9384500 System for targeting advertising content to a plurality of mobile communication facilities 0 2014
9390436 System for targeting advertising content to a plurality of mobile communication facilities 0 2014
9785975 Dynamic bidding and expected value 0 2014
9811589 Presentation of search results to mobile devices based on television viewing history 0 2016
 
YAHOO HOLDINGS, INC. (13)
* 2007/0264,987 System for serving advertisements over mobile devices 17 2007
8423003 System for serving targeted advertisements over mobile messaging services 12 2007
* 2009/0017,804 System for Serving Targeted Advertisements Over Mobile Messaging Services 8 2007
* 2007/0288,318 SYSTEM FOR DISPLAYING THE ADVERTISING PERFORMANCE OF A REVENUE GENERATOR FOR EACH MOBILE CARRIER IN A PLURALITY OF MOBILE CARRIERS 11 2007
* 2010/0312,646 SYSTEM FOR SERVING ADVERTISEMENTS TARGETED TO GEOGRAPHIC AREAS OVER MOBILE DEVICES 37 2007
* 2010/0023,495 SYSTEM FOR SUGGESTING KEYWORDS BASED ON MOBILE SPECIFIC ATTRIBUTES 4 2007
* 2009/0164,299 SYSTEM FOR PROVIDING A USER INTERFACE FOR DISPLAYING AND CREATING ADVERTISER DEFINED GROUPS OF MOBILE ADVERTISEMENT CAMPAIGN INFORMATION TARGETED TO MOBILE CARRIERS 4 2007
* 2009/0198,538 MOBILE ADVERTISEMENT FILTERING 8 2008
* 2009/0197,581 MULTI-VERSION MOBILE ADVERTISEMENTS 4 2008
* 2009/0199,229 SYSTEM FOR PROVIDING ADVERTISEMENTS ACROSS MULTIPLE CHANNELS 2 2008
* 2009/0247,192 SYSTEM FOR MOBILE ADVANCED MATCHING 1 2008
* 2009/0247,139 SYSTEM FOR ADAPTING ONLINE ADVERTISING CAMPAIGNS TO INCORPORATE MOBILE ADVERTISING 0 2008
* 2010/0022,222 SYSTEM FOR PROVIDING SEARCH SERVICES OVER MOBILE MESSAGING 2 2008
 
PALO ALTO RESEARCH CENTER INCORPORATED (3)
* 7949560 System and method for providing print advertisements 4 2007
* 2008/0313,036 System and method for providing advertisements in online and hardcopy mediums 2 2007
* 2008/0313,035 System and method for providing print advertisements 9 2007
 
TELENAV, INC. (1)
* 2009/0171,710 Mobile Advertisement System With Advertisement Status 8 2007
 
RPX CORPORATION (1)
8561113 Augmenting television content with on-screen recording, ordering, searching and VoIP calling options 7 2005
 
QTECH SYSTEMS, LLC (2)
7496858 Telephone call initiation through an on-line search 2 2007
* 2008/0013,702 Telephone Call Initiation Through An On-Line Search 9 2007
 
EBAY INC. (2)
8117081 System to recommend listing categories for buyer request listings 1 2011
* 2011/0208,605 SYSTEM TO PROVIDE BUYER WANTED REQUEST LISTINGS 0 2011
 
Brown, Wendell D. (4)
9667810 Method and apparatus for content presentation in association with a telephone call 1 2015
9723157 Method and apparatus for content presentation in association with a telephone call 0 2015
9578474 Method and apparatus for content presentation in association with a telephone call 0 2015
9794422 Method and apparatus for content presentation in association with a telephone call 0 2016
 
AT&T KNOWLEDGE VENTURES, L.P. (2)
8144848 System and method for telephone directory advertising 0 2007
* 2009/0003,567 System and Method for Telephone Directory Advertising 2 2007
 
APOLLO MERGER SUBSIDIARY, LLC (1)
7424442 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system 26 2004
 
Millenial Media, Inc. (1)
9223878 User characteristic influenced search results 1 2009
 
LIKEBILLIONS LTD. (2)
9264551 Collaborating with a caller by internet sites 0 2012
9172793 Method and apparatus for correlating a phone call with a display 0 2013
* Cited By Examiner

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