US Patent No: 7,120,235

Number of patents in Portfolio can not be more than 2000

Method and apparatus to provide pay-per-call performance based advertising

ALSO PUBLISHED AS: 20050074102

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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In one embodiment, the invention provides a method. The method includes assigning a unique telephone number to an advertiser; providing an advertisement on a media channel on behalf of the advertiser, the advertisement including one of the unique telephone number and a reference to the unique telephone number; monitoring telephone calls to the unique telephone number; and billing the advertiser for telephone calls to the unique telephone number in accordance with a predefined model.

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First Claim

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Patent Owner(s)

Patent OwnerAddressTotal Patents
YELLOWPAGES.COM LLCGLENDALE, CA112

International Classification(s)

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  • [Patents Count]

Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Altberg, Ebbe Mill Valley, CA 175 2382
Barach, Marc Oakland, CA 16 348
Faber, Scott San Francisco, CA 216 3116
Fordyce, Michael San Francisco, CA 15 348
Hickson, Chris East Palo Alto, CA 15 348
Hirson, Ron San Francisco, CA 203 2407
Somorjai, John San Mateo, CA 15 348
Van, der Linden Sean Berkeley, CA 173 2396

Cited Art Landscape

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* Cited By Examiner

Patent Citation Ranking

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Patent Info (Count) # Cites Year
 
Other [Check patent profile for assignment information] (5)
* 7,555,106 System and method for automatically assigning an extension number to a telephone number to enable precise, efficient and scalable tracking of the origin of a telephone call from a prospect to an advertiser within a performance advertising multi-advertisement, multi-publisher framework 2 2005
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8,590,013 Method of managing and communicating data pertaining to software applications for processor-based devices comprising wireless communication circuitry 0 2010
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8,571,999 Method of conducting operations for a social network application including activity list generation 0 2012
 
Q TECH SYSTEMS, LLC (2)
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8,050,973 Reverse billing in online search 0 2010
 
YELLOWPAGES.COM LLC (14)
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8,077,849 Systems and methods to block communication calls 7 2007
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8,837,698 Systems and methods to collect information just in time for connecting people for real time communications 0 2007
7,729,938 Method and system to connect consumers to information 7 2007
7,657,013 Apparatus and method for ensuring a real-time connection between users and selected service provider using voice mail 3 2007
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7,995,723 Methods and systems to connect consumers to information 9 2008
8,700,461 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system 0 2012
8,687,783 Systems and methods to provide information via connections for real time communications between people 1 2012
8,848,696 Systems and methods to facilitate searches of communication references 0 2013
8,843,392 Apparatus and method for recruiting, communicating with, and paying participants of interactive advertising 0 2013
 
BRAINBOW, INC. (1)
* 2005/0004,846 Dynamic tracking, analysis and acquisition of e-commerce advertising channels for toll-free markets 2 2004
 
JINGLE NETWORKS (1)
* 2006/0173,915 Telephone search supported by advertising based on past history of requests 32 2005
 
NUANCE COMMUNICATIONS, INC. (4)
8,280,360 Software program and method for offering promotions on a phone 1 2006
8,363,807 System and method for performing an action on a phone in response to a user initiating an outbound call to one or more select phone numbers 1 2007
8,929,883 System, method, and software program product for tracking call failures on a wireless phone 0 2012
8,824,651 System and method for performing an action on a phone in response to a user initiating an outbound call to one or more select phone numbers 1 2013
 
VIVA GROUP, LLC (3)
8,908,846 System to capture communication information 0 2005
8,112,329 Consolidating leads received from potential renters for billing a lister 3 2008
8,626,612 Consolidating leads into a lead group 0 2012
 
NASDAQ STOCK MARKET, INC., THE (1)
7,548,915 Contextual mobile content placement on a mobile communication facility 225 2006
 
MARCHEX, INC. (3)
8,433,048 System and method to direct telephone calls to advertisers 1 2010
8,259,915 System and method to analyze calls to advertised telephone numbers 1 2010
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8,724,789 Systems and methods to connect people for real time communications via directory assistance 0 2008
 
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8,209,261 Method and apparatus for connecting a network of electronic signs 0 2010
8,818,842 Method and apparatus for defining, distributing and redeeming SMS and MMS coupons 0 2011
 
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8,635,106 System for targeting data to users on mobile devices 0 2007
 
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8,144,848 System and method for telephone directory advertising 0 2007
 
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SBC KNOWLEDGE VENTURES, L.P. (3)
8,015,064 System and method of providing advertisements to cellular devices 1 2005
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* 2006/0074,751 Method and apparatus for dynamically rendering an advertiser web page as proxied web page 26 2004
 
BELLSOUTH INTELLECTUAL PROPERTY CORPORATION (1)
* 7,215,750 System and method for providing custom caller-ID messages 27 2002
 
Jumptab, Inc. (1)
8,484,234 Embedding sponsored content in mobile applications 0 2012
 
BROWN, WENDELL (1)
* 8,577,000 Method and apparatus for content presentation in association with a telephone call 0 2009
 
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* 8,045,687 Call-connecting device, call-connecting method, call-connecting program, and call-accepting server 0 2008
 
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* 7,949,560 System and method for providing print advertisements 2 2007
 
RPX CORPORATION (1)
8,561,113 Augmenting television content with on-screen recording, ordering, searching and VoIP calling options 0 2005
 
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7,496,858 Telephone call initiation through an on-line search 0 2007
 
IFBYPHONE, INC. (2)
8,223,936 Method and system for providing pay-per-call services 0 2007
8,817,957 Phone-call triggered system and method for transmitting information via network-enabled server 0 2009
 
MILLENNIAL MEDIA, INC. (78)
8,615,719 Managing sponsored content for delivery to mobile communication facilities 1 2005
8,103,545 Managing payment for sponsored content presented to mobile communication facilities 41 2005
8,688,671 Managing sponsored content based on geographic region 0 2005
8,364,521 Rendering targeted advertisement on mobile communication facilities 4 2005
* 7,660,581 Managing sponsored content based on usage history 47 2005
7,769,764 Mobile advertisement syndication 24 2006
8,832,100 User transaction history influenced search results 0 2006
7,752,209 Presenting sponsored content on a mobile communication facility 10 2006
7,603,360 Location influenced search results 17 2006
7,577,665 User characteristic influenced search results 73 2006
7,702,318 Presentation of sponsored content based on mobile transaction event 46 2006
7,912,458 Interaction analysis and prioritization of mobile content 59 2006
7,676,394 Dynamic bidding and expected value 15 2006
8,229,914 Mobile content spidering and compatibility determination 4 2006
8,989,718 Idle screen advertising 0 2007
8,666,376 Location based mobile shopping affinity program 2 2007
8,660,891 Interactive mobile advertisement banners 2 2007
8,290,810 Realtime surveying within mobile sponsored content 7 2007
8,195,133 Mobile dynamic advertisement creation and placement 37 2007
8,131,271 Categorization of a mobile user profile based on browse behavior 22 2007
8,027,879 Exclusivity bidding for mobile sponsored content 57 2007
8,311,888 Revenue models associated with syndication of a behavioral profile using a monetization platform 1 2009
8,156,128 Contextual mobile content placement on a mobile communication facility 13 2009
8,302,030 Management of multiple advertising inventories using a monetization platform 29 2009
8,364,540 Contextual targeting of content using a monetization platform 12 2009
7,865,187 Managing sponsored content based on usage history 27 2010
8,340,666 Managing sponsored content based on usage history 2 2010
7,899,455 Managing sponsored content based on usage history 6 2010
8,843,395 Dynamic bidding and expected value 0 2010
7,970,389 Presentation of sponsored content based on mobile transaction event 32 2010
8,099,434 Presenting sponsored content on a mobile communication facility 18 2010
7,907,940 Presentation of sponsored content based on mobile transaction event 6 2010
8,209,344 Embedding sponsored content in mobile applications 4 2010
8,041,717 Mobile advertisement syndication 43 2010
8,351,933 Managing sponsored content based on usage history 0 2010
8,050,675 Managing sponsored content based on usage history 27 2010
8,238,888 Methods and systems for mobile coupon placement 2 2011
8,819,659 Mobile search service instant activation 0 2011
8,270,955 Presentation of sponsored content on mobile device based on transaction event 1 2011
8,200,205 Interaction analysis and prioritzation of mobile content 2 2011
8,483,671 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,316,031 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,532,633 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,515,400 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,515,401 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,509,750 System for targeting advertising content to a plurality of mobile communication facilities 2 2011
8,483,674 Presentation of sponsored content on mobile device based on transaction event 0 2011
8,463,249 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,180,332 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,175,585 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8,532,634 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,494,500 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,489,077 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,467,774 System for targeting advertising content to a plurality of mobile communication facilities 1 2011
8,457,607 System for targeting advertising content to a plurality of mobile communication facilities 0 2011
8,560,537 Mobile advertisement syndication 0 2011
8,812,526 Mobile content cross-inventory yield optimization 0 2011
8,805,339 Categorization of a mobile user profile based on browse and viewing behavior 0 2011
8,195,513 Managing payment for sponsored content presented to mobile communication facilities 0 2011
8,332,397 Presenting sponsored content on a mobile communication facility 0 2012
8,583,089 Presentation of sponsored content on mobile device based on transaction event 0 2012
8,296,184 Managing payment for sponsored content presented to mobile communication facilities 0 2012
8,359,019 Interaction analysis and prioritization of mobile content 0 2012
8,620,285 Methods and systems for mobile coupon placement 0 2012
8,768,319 Presentation of sponsored content on mobile device based on transaction event 0 2012
8,538,812 Managing payment for sponsored content presented to mobile communication facilities 4 2012
8,503,995 Mobile dynamic advertisement creation and placement 0 2012
8,655,891 System for targeting advertising content to a plurality of mobile communication facilities 1 2012
8,626,736 System for targeting advertising content to a plurality of mobile communication facilities 0 2012
8,631,018 Presenting sponsored content on a mobile communication facility 1 2012
8,554,192 Interaction analysis and prioritization of mobile content 0 2013
8,798,592 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,774,777 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,688,088 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,995,968 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,995,973 System for targeting advertising content to a plurality of mobile communication facilities 0 2013
8,958,779 Mobile dynamic advertisement creation and placement 0 2013
8,843,396 Managing payment for sponsored content presented to mobile communication facilities 0 2013
 
EBAY INC. (1)
8,117,081 System to recommend listing categories for buyer request listings 1 2011
 
APOLLO MERGER SUBSIDIARY, LLC (1)
7,424,442 Method and apparatus to allocate and recycle telephone numbers in a call-tracking system 19 2004
 
YAHOO! INC. (8)
8,423,003 System for serving targeted advertisements over mobile messaging services 2 2007
* 8,996,405 System for providing for a revenue generator to bid exclusively on mobile search traffic 0 2007
8,660,896 System for creating separate data serving spaces for each mobile carrier in a plurality of mobile carriers 0 2007
* 8,494,906 System for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers 0 2007
7,917,392 System for separating mobile search traffic from web search traffic using keyword separation 1 2007
8,196,095 Mobile marketing application 2 2008
8,644,808 System for providing mobile advertisement actions 0 2008
8,185,438 System for separating mobile search traffic from web search traffic using keyword separation 1 2010
* Cited By Examiner

Maintenance Fees

Fee Large entity fee small entity fee micro entity fee due date
11.5 Year Payment $7400.00 $3700.00 $1850.00 Apr 10, 2018
Fee Large entity fee small entity fee micro entity fee
Surcharge - 11.5 year - Late payment within 6 months $160.00 $80.00 $40.00
Surcharge after expiration - Late payment is unavoidable $700.00 $350.00 $175.00
Surcharge after expiration - Late payment is unintentional $1,640.00 $820.00 $410.00