Delivering targeted advertisements to the set-top-box
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United States of America Patent
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Dec 19, 2006
Issued Date -
N/A
app pub date -
Jul 27, 2005
filing date -
Aug 31, 2000
priority date (Note) -
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status (Latency Note)
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Abstract
A system and a method for delivering targeted advertisements to the set-top box (STB). The targeted advertisements may be delivered to the STB in a low bandwidth channel or in a high bandwidth channel as an ad channel. The ad channel may be an analog channel wherein the advertisements are transmitted as analog video. Alternatively, the advertisement channel may be a digital channel, and the advertisements may be encoded and transported in the same way as conventional programming. In digital cases, a 6 MHz digital channel may carry several digital advertisement channels. Moreover, other services (e.g., data may be carried within the 6 MHz digital channel). Alternatively, the ad channel may share a 6 MHz bandwidth with one or more other programming channels.
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