Methods, computer-readable media, and computer program product for intelligent selection of items encoded onto portable machine-playable entertainment media

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7178720
SERIAL NO

10954688

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Methods, computer-readable media, and computer program products for encoding data representing offered items that are selected for specific respective viewers onto machine-playable storage media, with the media storing data representing at least one entertainment feature. The method can include receiving one or more requests from given viewers related to obtaining instance of entertainment media for viewing, and identifying given ones of the viewers. One or more additional data elements relating to a given viewer are obtaining using, at least in part, the data identifying the given viewer. One or more items to be offered to the given viewer are selected based at least in part on analysis of the additional data element. Data representing the offered item is then encoding onto a given instance of the machine-readable entertainment medium and the medium is then presented to the viewer. Computer-readable media and computer program products for realizing the foregoing method are also disclosed.

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Patent Owner(s)

Patent OwnerAddress
WILMINGTON TRUST NATIONAL ASSOCIATION AS THE SUCCESSOR COLLATERAL AGENT1100 NORTH MARKET STREET ATTENTION JOSEPH B FEIL WILMINGTON DE 19801

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Adornato, Rocco L Omaha, NE 16 429
Mussman, David C Omaha, NE 21 360
Strubbe, Todd B Omaha, NE 6 206

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