Targeting of advertisements to users of an online service
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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Feb 20, 2007
Grant Date -
Oct 14, 2004
app pub date -
Apr 30, 2004
filing date -
Apr 7, 2000
priority date (Note) -
In Force
status (Latency Note)
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Abstract
There is disclosed a server and local device that interface for selecting advertisements to be viewed by users of an online service based upon user activity. The local device preferably maintains a targeted activity list of activity identifiers and associated advertisements. The local device monitors the activity on the local device and compares the activity to the identifiers in the targeted activity list. If the activity matches one of the identifiers, the local device plays one or more advertisements.
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