Preference information-based metrics
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United States of America Patent
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Mar 13, 2007
Grant Date -
May 8, 2003
app pub date -
Nov 5, 2001
filing date -
Nov 5, 2001
priority date (Note) -
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status (Latency Note)
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Abstract
A system to determine metrics based on preference information. The metrics may be presented to a client in several forms and may include at least one of: impact of change in attribute on change in share; impact of change in attribute on share; impact of change in attribute on change in normalized utility; willingness to pay; relation of price and share, given a change in an attribute; gap analysis; gap with competition; unacceptable attribute levels; vulnerability; clout; brand favorability; brand vulnerability; and change in margin due to acceptable change in comparison product.
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