User demographic profile driven advertising targeting
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United States of America Patent
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Mar 20, 2007
Issued Date -
N/A
app pub date -
Dec 1, 2005
filing date -
Jun 25, 1997
priority date (Note) -
Expired
status (Latency Note)
Importance
Abstract
The invention relates to a method and apparatus for targeting advertising information transmitted over the Internet. The method involves creating a user profile and transmitting an agent and ad banner from a content provider to a target computer. At the target computer, information is collected and transmitted from the target computer to the content provider. The content provider filters the information to create relevant data. The content provider then munges the relevant data into a user specific database and selects new content for transmission over the Internet based on the new user specific database.
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