Serving content-targeted ADS in e-mail, such as e-mail newsletters
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United States of America Patent
Stats
-
Apr 10, 2007
Grant Date -
Apr 7, 2005
app pub date -
Oct 31, 2003
filing date -
Oct 7, 2003
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Content-targeted ads are served with e-mail. A unique content identifier ('CUID') is included in the content. A client device passes the CUID to an ad server in a an ad request. The ad server uses the CUID to identify previously registered content for determining content-relevant ads. Current information may be used when choosing and/or ordering ads. Thus, ads can be chosen and generated when the user 'opens' the e-mail. An ad image may display ads in the document. Ad impression information may be encoded in a unique identifier, returned along with the ad image. The ad image and unique identifier may be provided to a client device. This unique identifier and an image map click position may be returned to the ad server upon ad selection. The ad server may use the returned information to determine the selected ad.
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Cited Art Landscape
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