System and method for inserting advertising content in broadcast programming
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United States of America Patent
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Jul 10, 2007
Issued Date -
N/A
app pub date -
Sep 2, 2005
filing date -
Dec 26, 2001
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
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Family
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Cited Art Landscape
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