System and method for targeted marketing of goods and/or services to specific customers
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United States of America Patent
Stats
-
Jul 17, 2007
Grant Date -
Nov 6, 2003
app pub date -
Mar 27, 2003
filing date -
Sep 16, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
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