Pay-per-click system and method that determine whether a requested link to a merchant website is legitimate or fraudulent
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United States of America Patent
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Jul 24, 2007
Grant Date -
Aug 12, 2004
app pub date -
Feb 7, 2003
filing date -
Feb 7, 2003
priority date (Note) -
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status (Latency Note)
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Abstract
This invention improves upon existing pay-per-click arrangements periodically generating a code associated with the search-engine users. This code, preferably in the form of a serial number, is compared to the user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.
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