Dynamically targeting online advertising messages to users
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Aug 7, 2007
Grant Date -
N/A
app pub date -
Nov 22, 2000
filing date -
Nov 22, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
A facility for providing targeted advertising messages is described. The facility receives advertising requests each identifying a user. For each received advertising request, the facility applies a sequence of conditions to information relating to the identified user. The facility replies to each advertising request with an advertising message associated with the first condition in the applied sequence that is satisfied.
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