Computer processes and systems for adaptively controlling the display of items
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United States of America Patent
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Nov 13, 2007
Grant Date -
N/A
app pub date -
Oct 30, 2002
filing date -
Oct 30, 2001
priority date (Note) -
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Abstract
The invention comprises a computer-implemented system and method for refining the order and/or content of a list of items. In one embodiment, the amount of user activity associated with each item displayed to users in a given context is monitored, used is to generate context-specific item weights. The weights for the same item in different contexts may be different. The selection of items included in a list presented to users, as well as the order in which the items in the list are displayed, may be adjusted over time based upon the relative weights associated with the items. This allows the items generating the greatest user interest in a particular context to be presented to first, or otherwise emphasized.
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