Providing scalable, alternative component-level views

Number of patents in Portfolio can not be more than 2000

United States of America Patent

PATENT NO 7308649
APP PUB NO 20050071757A1
SERIAL NO

10674769

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Abstract

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Techniques are disclosed for improved handling of alternative content selection. Using these techniques, content designers specify alternative content views that are designed for use under different conditions, and a particular alternative view is programmatically selected (according to applicable conditions) when preparing content for delivery to a target. Preferably, the alternative views are provided on a component-level basis, where the selected component view or version then forms part of a larger view (such as a Web page). Optionally, more than one component may be designed to vary simultaneously. In this case, the components may vary independently of one another.

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Patent Owner(s)

Patent OwnerAddress
GOOGLE LLC1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CA 94043

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Ehrich, Nathanael F Raleigh, NC 12 205
Joshi, Niraj P Cary, NC 27 626
Kenna, Kimberly D Cary, NC 17 380
Leah, Robert C Cary, NC 74 3057

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