Advertisement distribution system for distributing targeted advertisements in television systems
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Feb 5, 2008
Grant Date -
Jun 27, 2002
app pub date -
Dec 27, 2000
filing date -
Aug 31, 2000
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
Providing refreshed advertisements to subscriber equipment 210, such as a set-top box. A 'client' application runs on the subscriber equipment 210 and includes a queue 404 for storing targeted advertisements, a processor 402 for monitoring the display of each advertisement to the subscriber, a counter 410 for counting each display, and a trigger circuit 406 for initiating an advertisement download each time it is determined that the queue of advertisements stored at the client application has reached a low-level threshold. An advertisement management system 202 provides advertisements to the client application. These advertisements may be network-based advertisements or may be targeted to each individual subscriber, based on a subscriber profile that is provided by a subscriber characterization system 204.
First Claim
Family
International Classification(s)
Cited Art Landscape
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