Method and system for displaying targeted advertisements in an electronic program guide
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Feb 5, 2008
Grant Date -
Nov 6, 2003
app pub date -
Mar 27, 2003
filing date -
Dec 19, 1996
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
The present invention is an improvement over previous Electronic Programming Guides ('EPG') in that it provides, among other things: Improved viewer interaction capabilities with the EPG; improved viewer control of video recording of future-scheduled programming; improved features to the EPG display and navigation; parental control of the EPG display; improved television program information access by the viewer; improved opportunities for the commercial advertiser to reach the viewer; improved product information access by the viewer; creation of a viewer's profile; utilization of viewer profile information to customize various aspects of the EPG; and utilization of viewer profile information to provide customized presentation of advertising to the viewer.
First Claim
Family
International Classification(s)
Cited Art Landscape
Patent Citation Ranking
Advertisement
Advertisement
Advertisement
Recipient Email Address
Recipient Email Address
Comment
Recipient Email Address
Add to Portfolio(s)
To add this patent to one, or more, of your portfolios, simply click the add button.
This Patent is in these Portfolios:
Add to additional portfolios:
Last Refreshed On:
Changes done successfully