Apparatus and method to facilitate the customization of television content with supplemental data
Number of patents in Portfolio can not be more than 2000
United States of America Patent
Stats
-
Mar 4, 2008
Grant Date -
N/A
app pub date -
Nov 15, 2000
filing date -
Dec 16, 1999
priority date (Note) -
In Force
status (Latency Note)
Importance
Abstract
An apparatus and method for customizing television content uses an application (70) operating on a computing platform (12) associated with a display device (40). The platform (12) accesses a display component database (48) containing display components (6). The application (70) includes a profile database (80) that stores a viewer profile (84) and a filter module (76) that is coupled to the profile database (80). The filter module (76) accesses the viewer profile (84) and display components (6) and, in response, selects a preferred display component (6') according to the viewer profile (84) and the display components (6). The preferred display component (6') facilitates the targeting of viewers based on demographic information.
First Claim
Family
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Cited Art Landscape
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